Director of Marketing

Job Description

Job Description

Description:

About ProEdge Dental Water Labs:

ProEdge Dental Water Labs is a team of selfless builders. By putting our focus on the success of customers, we've created a healthy, quickly-growing, and dynamic company. Our ~60 team members have taken on a significant challenge: transform compliance in the dental practice – often a distinct pain for our customers – into a culture of shared purpose for the safety of patients and staff. By keeping our promises and developing value-based solutions, we've created an emerging brand in dental.

Because of that, at ProEdge “good work” is table stakes. What we’re building requires something rarer from its leaders: those who choose the harder path for the sake of the team, who continue to grow even when they’re already good, and who bring the kind of relentless pursuit of delivering concrete value to the customer, not just building a stronger resume. This is a place for low-ego, high-agency, problem-solvers who think deeply and execute to excellence.

If you’re looking for a role where you can own meaningful problems, build with a great team, and transform an entire category through trust... keep reading.

Director of Marketing Opportunity:

ProEdge is seeking a Director of Marketing to lead our marketing vision—elevating us from a leading single-category manufacturer to the most trusted partner in dental compliance solutions over the next three years. This leader will own impact throughout the customer journey, from positioning to campaign strategy, creative development, multi-channel execution, performance measurement, and continuous optimization.

This is a senior leadership role in a fast-growing organization. You’ll own the stewardship of a deeply purposeful brand, establishing a full lifecycle marketing system that drives customer expansion and retention, innovating tribe-building campaigns and educational resources, and directing a team of creative marketers hungry for impact.

If you're an ambitious purpose-driven leader who can't stand uninspired templated marketing while leading with true humility, transparency, and collaboration... keep reading.

Success Looks Like:

1. Drive measurable increases in brand awareness and affinity, expanding reach of a brand that customers love and continue shifting perception from “specialty manufacturer” to the indispensable compliance partner.
2. Deploying an end-to-end customer lifecycle marketing system capable of delivering a consistent pipeline of new MQLs that are filtered to then feed our SQL pipeline within your first 18 months.
3. Maintaining ProEdge’s reputation as the go-to educational authority in our product categories, with external brand health metrics that classify us in the Top 3 Most Credible Partners by 36 months.
4. Strengthen strategic distribution partnerships while driving deeper penetration into independent dental practices, delivering measurable growth in new customer acquisition and channel revenue.
5. Collaborating cross-functionally with sales leadership to strategically align Marketing and Sales through shared ownership of revenue objectives and deliverables that support sales enablement.
6. Drive rapid adoption and active usage of ProEdge’s digital compliance solution, increasing customer loyalty and lifetime value.
7. Leading Marketing’s contribution to double our market share growth in the water treatment category while also maintaining our market dominance in water testing over the next 3 years (supported by the release of new products).

ProEdge is in an exciting stage of high-growth and vast opportunity. For the past 3 years our company has repeatedly achieved between 20-25% YOY Revenue Growth targets. Our CLEAR compliance dashboard launched to differentiate us as a leading dental compliance partner to our customers. This year alone, we launched in an entirely new product category, with additional products on the roadmap. There is no shortage of opportunity in the market, or at ProEdge, for the goals we are asking you to accomplish; but it will take the right kind of leader who is excited to step into this next phase with us.

The Toolkit You'll Bring:

• Strategic – Candidate translates vision into strategy, creating effective team, processes, and plans
• Results – Candidate has a strong record of compelling customers and organizing teams
• Collaborative – Candidate seeks out others' ideas and critiques, while not needing consensus
• Entrepreneurial Grit – Candidate works hard, gets hands dirty, and moves things forward even with setbacks
• High standards – Candidate is unsatisfied with uninspired content or check-the-box brand experiences

Who You'll Be (in real life):

• Humble – Candidate is team-first and self-improving
• Transparent – Candidate tells the truth even when it may put them in a vulnerable position
• Customer-obsessed – Candidate makes the customer the central focus of their entire process
• Discerning – Candidate makes consistently wise decisions
• Smart - Candidate can clearly communicate their thinking

A Note About In-Office Requirement:

This is an in-office role with a core schedule of 8:00 AM – 5:00 PM, Monday through Friday. ProEdge genuinely cares about the health of all team members. All of us are real people with real lives – appointments, kids get sick, moments at home we wouldn't dare miss, or the every-so-often need for a deep focus day away from the pop-ins. We’re a team that supports each other, including when those realities pop up, and offer overflowing flexibility. That said, being a leader in process reliability and improvement at ProEdge means you’re connected to the team on the floor. That happens best when you’re here, shoulder to shoulder with your team, the bulk of the time. Remote leadership doesn’t deliver the same magic for us. We’re looking for someone who genuinely enjoys being part of the team and wants to help shape our culture of quality in the every day.

Salary & Benefits:

• Salary range of $180,000 to $220,000 plus annual bonus based on performance/profitability
• Employee Medical, Dental, & Vision + Spouse and Dependent contributions
• 401k Matching (4% Pre-Tax)
• 4 Weeks of Accrued PTO
• 1 Week of Synchronized Organizational Rest
• 6 Paid Holidays
• Leadership Coaching
• 360 Leadership Assessment