Digital Marketing Lead

About Octopus by RTG: Octopus by RTG is the premier, internationally recognized tech hiring, professional staff augmentation, and business outsourcing engine of the Robusta Technology Group (RTG). On an absolute mission to connect exceptional technical talent and commercial strategists with top-tier innovative organizations, Octopus services high-growth sectors across the MENA, GCC, Europe, the United States, and Canada. By building robust, long-term partnerships between highly skilled remote professionals and market-leading brands, the studio empowers cross-border growth, technological innovation, and corporate excellence. The company provides high-agency growth marketers with an uncompromised remote canvas to leverage state-of-the-art product telemetry, handle automated customer lifecycle frameworks, and scale multi-channel customer engagement architectures safely worldwide.

Position Overview

We are seeking a highly analytical, metrics-driven Digital Marketing, CRM & Loyalty Lead to join our core centralized Commercial collective on a 6-month full-time remote contract basis across Egypt, Jordan, India, and Lebanon, with a prominent geographic anchor in Cairo. In this high-leverage, cross-functional leadership seat, you will step up to claim individual strategic and operational accountability for driving our comprehensive mobile application marketing initiatives, customer relationship management (CRM) infrastructures, lifecycle nurturing models, and complex loyalty operations. Shifting completely away from routine social media post writing or unoptimized manual text blasts, you will act as a principal pipeline architect—transforming large transactional app datasets and event streams into data-backed growth strategies. This position requires an outreach veteran who builds lifecycle onboarding and reactivation loops fluidly natively using Email Marketing systems, measures client conversions smoothly natively using Social Media Manager metrics, and writes advanced cloud database queries confidently inside Google BigQuery environments.

Key Responsibilities

• App Marketing and Campaign Management (40%): Oversee, execute, and scale high-fidelity user engagement campaigns across the mobile application ecosystem, managing complex offer builds, targeted push notifications, in-app rich content layers, and delivery channel activations.
• CRM and Lifecycle Marketing Automation (25%): Design, document, and implement programmatic, automated CRM tracks across customer lifecycles—specifically optimizing onboarding flows, ongoing engagement triggers, user retention milestones, and win-back/reactivation loops natively utilizing Email Marketing rules.
• Loyalty Program Operations Governance (20%): Direct and optimize full loyalty program structures, managing the technical mechanics behind point earn/burn configurations, reward catalog redemptions, threshold settings, and automated expiration rules.
• Engagement and Redemption Booster Execution: Plan and run tactical customer booster campaigns, driving platform velocity on the burn side via discounted reward redemptions and on the earn side via high-converting point multipliers natively leveraging Social Media Manager mechanics.
• BigQuery SQL Database Querying (15%): Write, refine, and maintain complex relational queries across large multi-tenant datasets, aggregating transactional application data rows, GA4 behavioral tracking logs, and CRM platform export files natively using SQL (specifically BigQuery layouts).
• Advanced Campaign Incremental Performance Analysis: Construct rigorous statistical evaluation methodologies to capture incremental sales impact, handling control group selections, constructing true revenue baselines, and tracking conversion halo effects accurately.
• Data Visualization and Dashboards Engineering: Build, clean, and distribute dynamic reporting dashboards for corporate stakeholders and executive teams using Python scripts, Looker Studio configurations, and proprietary internal web tooling.
• Vendor and Cross-Functional Stakeholder Alignment: Act as the absolute primary technical point of contact for external loyalty platform vendors, specialized CRM agencies, app development providers, MMP trackers, and distributed internal units across Finance, Legal, Operations, and Technology.

Required Skills & Qualifications

• Proven professional history running advanced digital marketing direction, customer relationship management (CRM) engineering, app growth optimization, performance media buying, loyalty operations management, or data acquisition consulting.
• Deep, authoritative technical command of mobile app lifecycle marketing mechanics, push messaging latency, user data segmentation, full-funnel activation flows, and cross-channel conversion rules.
• Expert-tier capability launching automated user nurture maps, managing external marketing agencies, and reviewing campaign deliverables natively utilizing Email Marketing configurations.
• Practical operational familiarity monitoring app transactional data models, configuring conversion triggers, and auditing customer behavior statistics natively using Social Media Manager tools (including hands-on Google Analytics 4/GA4 fluency).
• Strong, uncompromised capability writing query definitions, merging dataset tables, and tuning scripts inside relational data warehouses (specifically requiring hands-on Google BigQuery SQL experience).
• Demonstrated experience successfully implementing data-backed control group frameworks and baseline analysis to measure incremental sales lift metrics.
• Outstanding written, verbal, and presentation communication traits in business-fluent English, enabling flawless alignment when reporting performance data directly to multi-tier executive boards.
• Location Context: Position open exclusively to qualified digital growth leads based permanently and resident within **Egypt**, **Jordan**, **India**, or **Lebanon** to operate under a 100% remote work-from-home layout.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial growth leading history operating explicitly within mobile-first e-commerce apps, digital banking/fintech platforms, multi-tenant ride-sharing SaaS, or hyper-growth consumer tech marketplaces.
• Familiarity manipulating automated data checks or rapid dataset transformations using Python coding libraries.
• An outcome-driven personal philosophy rooted in high data curiosity, a strong comfort with wearing multiple cross-functional hats under startup deadlines, and an absolute passion for connecting exceptional tech talent with corporate growth milestones.

What We Offer

• MENA-Scaled Specialized Contracting Blueprint: A highly competitive full-time baseline contractor compensation package tailored precisely to evaluate your CRM lifecycle authority, database query craftsmanship, and mobile app conversion velocities across a 6-month timeline.
• The exceptional professional canvas to directly direct, shape, and engine-manage the retention systems power-routing user loyalty for an expanding tech talent titan.
• Profound work-from-home remote parameters offering a 100% virtual execution framework, complete scheduling trust, and zero physical geographic office commuting friction out of any city across Egypt, Jordan, India, or Lebanon.
• Access to elite cross-functional corporate exposure, working alongside veteran software engineers, financial analysts, and marketing directors inside a highly collaborative, result-driven digital workspace.