DIGITAL MARKETING STRATEGIST

DIGITAL MARKETING STRATEGIST

What you'll do. Shape how leading neurology publications connect with audiences across the digital landscape. The Digital Marketing Strategist implements changes, updates, and new features on the publications' digital platforms to best serve readers with the latest content in neurology research. In addition, the Strategist optimizes audience-engagement strategies across journal websites, and develops and executes social media posts, including paid social posts, and collaborates with podcast and other multimedia team members. Working closely with editorial teams, the AAN Operations Division, content owners, and vendors, this role creates consistent, accessible, measurable, and user-centered experiences. Who we are. Join a diverse community of fun, energetic, and dedicated employees and members who are committed to supporting neurologists worldwide in providing exceptional care to their patients. The AAN's vision is to be indispensable to our members, and we continue to embrace our values of Community, Leadership, Well-being and Diversity, Equity, and Inclusion. Together, we pursue our mission to enhance member career fulfillment and promote brain health for all. The AAN, founded in Minneapolis in 1948, supports and represents more than 44,000 neurologists and neuroscience professionals worldwide who provide crucial patient care, seek new cures and treatments for brain disease and work to ensure patient access to the right care. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis's dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone. What we look for. Education: Bachelor's degree in English, Communications, Humanities or related field Experience: Minimum of 5 years of experience working in a web environment, using web tools, and developing and editing content Demonstrated ability to uphold the AAN's values Experience managing social media accounts within a defined governance framework Experience with web editing and content management systems Experience with podcast or multimedia production, publishing, distribution or analytics Experience applying brand standards across websites, social channels, paid media, and multimedia Demonstrated judgment in distinguishing editorial decisions from channel, brand, and promotional decisions Excellent written and verbal communication skills Strong organizational skills, and consistent outstanding attention to detail Ability to meet tight deadlines and handle multiple projects simultaneously Strong analytical and problem-solving skills Proficiency with advanced HTML Proficiency with Adobe Photoshop Proficiency with Google Analytics Proficiency with CSS and JavaScript SEO knowledge and experience Broad knowledge of digital best practices Experience with UI/UX practices is preferred Proficiency with Microsoft Power BI is preferred Relevant education and/or experience exceeding the required qualifications may be substituted on a year-for-year basis. Travel Requirements: Minimal travel required - up to 5% Location: Minneapolis, MN and is identified as primarily remote (ability to work remotely, but required to work in the office as needed or requested) Schedule: Some evenings and weekends required What we offer. Our excellent benefits package that works as hard for you as you do for us. Thrive at Work and Beyond Flexible work arrangements Generous PTO & holidays Comprehensive wellness programs Paid parental, family, and bereavement leave Benefits to Secure Your Future Competitive salary & incentive program 10.5% 401(k) contribution & financial planning resources Paid life, and both long- and short-term disability insurance Benefits to Grow With Us Tuition reimbursement Professional development opportunities Diversity, Equity, and Inclusion training programs Monetary years of service recognition awards Feel Recognized & Connected (Culture & Community) Employee awards & peer recognition to celebrate excellence Team-building events & company celebrations to foster connections Diversity, Equity & Inclusion initiatives to create a culture where everyone belongs Volunteer days & charitable giving programs to make an impact beyond the workplace Health & Happiness (Medical, Dental, Vision & More) Comprehensive health coverage with medical, dental, and vision plans Telemedicine & mental health resources for accessible care Onsite workout facility, gender-neutral restroom, wellness and lactation rooms Transportation subsidy Flavored waters & on-site fitness Great Location: Our headquarters is a beautiful, energy-efficient office in Minneapolis, MN. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis's dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone. Great People in Great Careers: The AAN offers talent opportunities in the fields of Administration, Accounting, Marketing, Communications, Digital Development, Event Planning, Social Media, Research, Health Policy, Information Systems, Project Management, and more.

ADDITIONAL RESOURCES

View our press room, conferences, world-renowned guidelines, social media channels, patient and caregiver magazine, and most recent Annual Report. Technical Support Consider these troubleshooting options if you encounter issues with submitting your application: Be sure you are using the most updated version of your web browser. ADP does not support the browser Microsoft Edge. Complete your application in a timely manner or save it to finish later. If the system thinks that you have idled out of your session, this can affect your application being submitted correctly. Make sure all attachments added to your application are converted into a supported file type (.PDF, .DOC, .DOCX). The American Academy of Neurology is an equal opportunity employer. #J-18808-Ljbffr American Academy of Neurology