Product Marketing Manager

Job Responsibilities:

• Understand the competitive landscape, be an expert on our competition and how they are positioned.
• Collaborate with product management, media and sales teams to develop product positioning and messaging that resonates with our target buyers.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including events, PR and thought leadership support.
• Gather client feedback to assess the effectiveness of your product marketing programs on an ongoing basis and adjust plan, messaging and materials as needed.
• Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.
• Understand the competitive landscape, be an expert on our competition and how they are positioned.
• Collaborate with product management, media and sales teams to develop product positioning and messaging that resonates with our target buyers.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including events, PR and thought leadership support.
• Gather client feedback to assess the effectiveness of your product marketing programs on an ongoing basis and adjust plan, messaging and materials as needed.
• Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.

Skills:

• Minimum 3 years of professional experience in digital marketing, advertising, retail media or ecommerce product management.
• Must understand how digitals ads work and how ad campaigns are purchased and measured
• Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.)
• Domain expertise in ecommerce and digital marketplaces preferred.
• Good copywriting and material design skills (ppt).
• Minimum 3 years of professional experience in digital marketing, advertising, retail media or ecommerce product management.
• Must understand how digitals ads work and how ad campaigns are purchased and measured
• Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.)
• Domain expertise in ecommerce and digital marketplaces preferred.
• Good copywriting and material design skills (ppt).

Education/Experience:

• Bachelor’s degree required
• Bachelor’s degree required