Director of Casino Marketing

Introduction
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Overview
We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.


Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

Responsibilities

• Deliver internal and external guest service following the ACES model ( Acknowledge with a friendly & timely greeting, Convey positivity and knowledge, Engage with the guest and provide an amazing and clean guest experience, Show Appreciation and offer a personalized farewell.)
• Creates an atmosphere that induces guest to have L'Auberge Baton Rouge as their casino of choice; responsible for actively building and retaining VIP customer database and acts as a mentor to the team to provide superior customer service.
• Hires, trains, motivates, evaluates and directs team members in order to ensure that employees receive adequate guidance and resources to accomplish established objectives.
• Establishes department standards, guidelines, and objectives and maintains administrative processes such as budget and staffing, ensuring proper planning and efficient operations of the department.
• Monitors and evaluates all department programs, direct mail, Promotions and events and special projects to ensure achievement of department goals and contribution to company profitability.
• Evaluates performance of casino services programs by analyzing data and reports in order to implement changes allowing for most successful implementation of future programs.
• Participates in forecast and yield management meetings to contribute a casino services perspective to issues.
• Hosts selected "top end," high-limit guests, and accommodates their needs within program guidelines to ensure guest satisfaction and encourage return visits.

Requirements

• Ability to obtain and maintain a valid gaming license
• Knowledge of federal, state and gaming laws and regulations
• Effective written and verbal communication skills
• Proficient in Microsoft Excel and Word
• Minimum of three year's management/supervisory experience
• Strong strategic and analytical skills.
• Thorough knowledge of and experience in hosting casino players
• In-depth understanding of the management and operations of a casino player development department.
• Superb customer service and organizational skills
• Public relations skills, knowledge of general casino operations, and strong analytical abilities important.
• Responsibility for, and involvement with, the design and implementation of casino marketing programs.
• These skills and abilities are typically acquired through a Bachelors Degree in Marketing or Business Administration field in addition to a minimum of eight years' progressive experience in casino services. Previous managerial experience required.