Residential Market Growth Executive

Residential Market Growth Executive $50000 - $95000 per year | Taylor, MI | On-site | Permanent Flexible Schedule | Uncapped Commission Potential | Community-Driven Role | Backed by a Growing Platform A bit about us: A well-established, 50+ year old home services company based in the Metro Detroit area, part of a growing, private equity-backed platform of mechanical and electrical service companies expanding across the Midwest. The company combines the trust of a local, founder-rooted business with the resources and growth trajectory of a scaling regional platform, and is investing in a brand-new community-driven approach to growth. Why join us? Build your own schedule — this role is measured on results, not hours at a desk Genuine ownership of a brand-new lead-generation strategy with executive-level visibility Flexible compensation — choose the structure that fits your goals, from high-upside commission to a stable base with bonus Backed by a multi-state, private equity-supported platform investing in growth and marketing Clear path to a sales and marketing leadership role as the territory grows Work alongside an in-house marketing team, not in a silo Job Details This company is creating a new Residential Market Growth Executive role to rebuild residential lead volume through community relationships rather than paid advertising. You won't be closing sales — the company's existing residential specialists handle in-home appointments once a lead comes in. Instead, you'll build the pipeline: identifying the neighborhoods and communities that fit the company's ideal customer, becoming a trusted, familiar face there, and creating loyalty and referral programs that turn those relationships into a steady, recurring stream of qualified leads. You'll split your time between fieldwork and supporting the in-house marketing team, reporting to the General Manager with a dotted line to the Director of Marketing. Key Responsibilities Use the company's ideal customer profile (home age, size, subdivision) to identify the neighborhoods and communities most likely to generate strong leads Map homeowner associations, community groups, and other local organizations in target areas, and build genuine relationships with board members and organizers Design and run loyalty and referral programs (for example, a discount on a yearly maintenance agreement, a free lifetime diagnostic check, or a credit toward a system replacement) that convert community relationships into recurring leads Represent the company at community events, sponsorships, and gatherings, including evenings and weekends, to build visibility and trust in target neighborhoods Track which programs, partnerships, and events are actually generating leads, and double down on what's working Support the Director of Marketing roughly one day a week on local social content, branding, and campaigns that reinforce the community-building strategy Hand off qualified leads to the residential sales team in a way that sets them up to close, without getting pulled into running the appointments yourself Report regularly to the General Manager and Chief Commercial Officer on lead volume, program performance, and community relationship progress What Success Looks Like First 30-60 days: learn the company's ideal customer profile, current service area, and existing marketing efforts; begin mapping target neighborhoods and homeowner associations First 90 days: first relationships established with at least a few community organizations or associations, and an initial loyalty/referral program designed and launched 6-12 months: a measurable, growing stream of leads flowing to the residential sales team that isn't dependent on paid advertising, meaningfully closing the gap left by reduced ad spend Ongoing: recognized as a known, trusted presence in the community on the company's behalf, with a track record of programs and partnerships that keep generating leads year after year What You Bring — Must-Haves A marketing, community relations, or similarly people-facing background — backgrounds in education or real estate have translated well into this kind of role Genuine local roots or the ability to quickly build real credibility and trust in the community Strong relationship-building and networking instincts — comfortable initiating conversations with strangers, boards, and organizers Comfort with a flexible, unstructured schedule that includes evenings and weekend events, measured on results rather than hours What You Bring — Nice-to-Haves Experience designing or running a loyalty, referral, or community partnership program from scratch Existing relationships with homeowner associations, community organizations, or local groups in the Southeast Michigan market Comfort supporting basic marketing/content efforts alongside a marketing team Interest in growing into a broader sales and marketing leadership role over time Jobot is an Equal Opportunity Employer. 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