Director, Retail Marketing

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader ( committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Fond du Lac, WI

Workplace Category: Hybrid (Onsite 3 days a week)

Travel Required: 15%

Direct Reports: 3

Pay Range: 118,400-174,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Marketing team, you will be responsible for delivering on the vision of strategic execution for integrated global channel marketing programs. This leader works to build global frameworks for promotions, dealer marketing programs, regional campaigns and budget allocation. Partnering closely with the sales team and with marketing vertical partners (including category, brand, media, digital and channel stakeholders) to ensure strategic objectives are outlined, targeted audiences are defined, and messaging is consistent across channel partners and regions. The Director Channel Marketing is an accomplished collaborator and communicates effectively and appropriately at all levels to influence and impact desired outcomes.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Partners with Brand Marketing, Creative and Sales to develop customer centric integrated marketing campaigns direct to consumer and through dealer and retailer channels.

• Ability to complete strategic assessments, develop strategic plans, evaluate financials, drive financial projections and structure business scenarios – capability to bring multiple desired outcomes together in a connected, cohesive way

• Responsible for planning and managing executional strategy for promotional and regional campaigns ensuring alignment with paid, earned and owned to deliver a global channel approach

• Gain alignment with business leaders on marketing and channel objectives and priorities on an ongoing basis.

• Partner with the appropriate sales staff to determine future marketing needs and actions for dealers, OEMs and Retailers. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.

• Develop visual merchandising programs for dealers and retailers to maximize Mercury share of shelf in each channel

• Lead strategy and execution of automated local dealer marketing programs to help dealers drive leads and growth in their local markets.

• Monitors the success, impact, and contributions of all Retail Marketing programs, communicating successes, failures and next steps to management on a timely basis.

• Leverage best practice Performance Marketing team in Campaign development and execution.

• Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.

• Effectively navigates at various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.

• Manages budget for channel and promotional programs.

• Set strategy and drives execution for global sales lead generation program

• Supports category team with dealer training materials (video, pdf, etc.)

• Defines and guides the team on local marketing support for dealers

• Guides the team on Marketing Qualified Leads programs

• Leads marketing for Canada.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Strong analytical abilities – ability to utilize data and insights to solve business problems and define key opportunities

• Demonstrated creative capabilities – ability to utilize data, insights, brand opportunities and gut instinct to craft brand and retail strategies that will connect with consumers to drive results

• Collaborator – capability to partner with and interact/influence all levels of the organization

• Leadership presence – conveys a style that encourages collaboration, cooperation and teamwork

• Accountable – natural ability to identify and drive proactive work that aligns overall corporate vision and respective market goals, all while considering the most effective means of addressing dealer needs

• Champion of change management – demonstrated leadership of both internal and external stakeholders through both current and future change and transition, by leading through their own behaviors

• Trustworthy – builds trust through the environment they create with cross-functional teams & dealers

• Strategic mindset – operates with a holistic view of the retail business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level

• Bachelor’s degree in Marketing, Communication, Business or related field

• Experience with wholesale distribution and retail channels a plus. 10-15 years of related experience.

Preferred Qualifications:

• Experience in either Retail or as a part of a retailer support network with dealers

The anticipated pay range for this position is 118,400 – 174,000 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here ( .

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! (

About Mercury:

Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact View email address on click.appcast.io for support.

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