Senior Lifecycle Marketing Manager

Experienced marketers will find a full-time salaried Senior Lifecycle Marketing Manager opportunity focused on developing and enhancing lifecycle marketing programs across acquisition, activation, and expansion, while working remotely and collaborating with cross-functional teams. Key responsibilities Develop and improve lifecycle and email marketing programs aligned with customer lifecycle stages and growth priorities Define and execute segmentation strategies based on various data points to optimize campaign performance Analyze funnel and campaign data to identify bottlenecks and recommend data-backed growth initiatives Required qualifications Experience in lifecycle, CRM, email, or growth marketing programs, preferably in a B2B SaaS or technology environment Strong knowledge of lifecycle marketing strategy, segmentation, and campaign automation Practical experience with CRM and marketing automation platforms such as HubSpot or Marketo Ability to analyze campaign data to make informed, data-backed recommendations Strong cross-functional communication skills to translate insights into actionable strategies