Assisted Living Sales Counselor

Assisted Living Sales Counselor

We are currently searching for an Assisted Living Sales Counselor to work in the Marketing & Sales. This role is responsible for internal and external sales and occupancy of Assisted Living and in certain circumstances Memory Support.

Schedule: This position is full-time, Monday-Friday, 8am - 5pm.

This position is responsible for:

• Manage the community's AL sales process and provides customers with community-related information via personal visits, coordination of assessments and follow-up.
• Meeting or exceeding company sales metrics, meeting with prospective new residents through inquiries & closing tour process, including external community partners and referral sources. AL Sales Counselor will focus (with the team) on providing the resident and family with all necessary information to achieve optimal satisfaction and customer relations.
• Managing own schedule and completing multiple tasks in a timely and efficient manner.
• Independently initiating steps toward problem resolution in an efficient and effective manner.
• Regular communications with the Director of Sales, Executive Director, Corporate Director of Sales (AL/MS/NC), and Nursing Care management team as to bed availability as appropriate.
• Ensuring all sub-acute and Return to Home referrals are communicated with in a timely and appropriate manner with the goal of converting them to AL depositors.
• Ensuring company expectations for follow up on all tours, leads, and open inquiries are completed in a timely manner.
• Ensuring the admission packet is completed by incoming resident or responsible party and executed by the Executive Director and/or the Health Services Administrator.
• External marketing to referral sources including but not limited to hospitals, physicians, future residents, family members and the community partners.
• Maintaining accurate data input and customer relationship management software on a daily basis.
• Participating in creating the strategic AL marketing and sales plan.
• Implementing and managing the strategic marketing and sales plan.

Reporting Responsibilities and Minimum Standards:

• Complete Weekly Lead Status and Available Inventory Update
• Minimum of 3 Sales per month
• Minimum of 8 connected prospective resident calls per day
• Minimum of 2 connected referral source calls per day
• Minimum of 5 prospective resident appointments per week
• Minimum of 3 referral source appointments per week
• Implement and fulfill the following as part of the strategic sales and marketing plan:
  • Quarterly family/prospect lead generating referral events/efforts
  • Quarterly professional referral source lead generating event/effort

Education & Experience: Bachelor's degree in health-related field or marketing with at least two (2) years' experience. Minimum one year experience in health care marketing and/or Assisted Living sales, case management or long term care. Working knowledge of Medicare, Medicaid, and managed care protocols in a long term care market preferred.

Our life Plan Community, Westminster Towers, located in bustling downtown Orlando near Lake Lucerne. We hold Joint Commission accreditation, a nationally recognized standard that reflects our commitment to safe, high-quality care. We are proud to be recognized for excellence in senior care from U.S. News & World Report Best Nursing Homes for Rehab 2026, U.S. News & World Report Best Nursing Homes for Long-Term Care 2026, Newsweek, America's Best Continuing Care Retirement Communities 2026, 2025 Choice Community Award from Holleran Consulting for Resident Engagement, and 2025 Choice Community Award from Holleran Consulting for Resident Satisfaction.

Westminster offers a supportive, mission-driven environment where team members are valued and actively supported in their professional growth and career development. We are committed to providing competitive pay and benefits. Benefits for part-time positions include paid time off, and more. Visit Career Benefits | Westminster Communities of Florida for more information.

We believe our success starts with our people. Our culture is rooted in teamwork, communication, accountability, and quality, creating an environment where our 2,800 team members are supported, empowered, and encouraged to grow. We value collaboration, recognize contributions, and are committed to fostering a workplace where everyone can thrive and make a meaningful impact.

Westminster Communities of Florida is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. We are committed to fostering a diverse and inclusive workplace and encourage all qualified individuals to apply. We conduct drug testing and criminal background screening on all new hires.

Applicants can learn more about Florida background screening requirements at

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.