Health Equity Marketing Strategy Lead

Description Are you a storyteller, campaign strategist, and champion for health equity? Codman Square Health Center (CSHC) is looking for a dynamic Manager of Strategic Marketing Communications to elevate our brand, drive patient engagement, and amplify our impact across the diverse communities we serve. In this high-impact role, you will bridge big-picture strategy with hands-on creative execution crafting omnichannel campaigns, shaping culturally responsive narratives, and positioning CSHC as the premier healthcare home in Dorchester. If you thrive at the intersection of public health, creative storytelling, and community empowerment, this is your opportunity to lead meaningful change from day one. Codman Square Health Center is a Federally Qualified Health Center serving a diverse community in Dorchester, MA, and surrounding neighborhoods. CSHC offers a full continuum of services such as primary care, urgent care, behavioral health, care management, nutrition, family planning, optometry, dentistry, laboratory, pharmacy, radiology, and medical specialties including HIV care, substance use treatment, Hepatitis C, OB-GYN, Nephrology, and Cardiology alongside an on-site STI clinic. CSHC is a teaching institution with academic affiliations at Boston University School of Medicine and Boston Medical Center, and a member of the Boston Accountable Care Organization. Our mission is to be our community's first choice for comprehensive, holistic, and integrated services, and to empower individuals to lead healthy lives and build thriving communities. Position Summary: The Manager of Strategic Marketing Communications is a strategy-driven marketing and communications professional responsible for helping shape how Codman Square Health Center is understood, experienced, and engaged with by patients, community members, staff, partners, funders, and other stakeholders. Reporting to the Director of Brand Communications, this position serves as a key marketing strategist and hands-on communications leader, translating organizational priorities into integrated marketing strategies, campaigns, content, and outreach that strengthen Codman's brand, grow awareness and patient engagement, advance health equity, and support organizational goals. In cooperation with and under the leadership of the Director of Brand Communications, the Manager will co-develop and build Codman's annual and campaign-specific marketing and communications strategies; develop audience-centered plans; lead execution across channels; and evaluate results to continuously improve performance. The role requires both strategic thinking and strong executional skills, with the ability to move from identifying an opportunity to developing the strategy, building the campaign, coordinating stakeholders, producing or overseeing content, launching communications, and measuring impact. Primary Responsibilities: 1. Strategic Marketing Planning & Campaign Development

• Co-develop and build, under the leadership of the Director of Brand Communications, Codman's annual marketing and communications strategy and integrated marketing priorities.
• Translate organizational, service-line, community engagement, advancement, patient growth, and health equity priorities into clear marketing objectives, audiences, positioning, key messages, channel strategies, and measurable outcomes.
• Develop integrated marketing campaigns for priority services, programs, initiatives, events, and organizational priorities across digital, social, email, print, radio, community, and other appropriate channels.
• Develop campaign briefs, timelines, audience profiles, messaging frameworks, creative concepts, channel plans, and calls to action that provide a clear strategic roadmap for execution.
• Identify opportunities to increase awareness, engagement, patient access, community participation, and trust through targeted and culturally responsive marketing.
• Monitor marketing trends, audience behavior, community needs, and emerging opportunities and recommend strategies that strengthen Codman's reach and relevance.
• Partner with internal leaders and subject-matter experts to understand business and program objectives and translate them into compelling, audience-centered communications.

2. Brand Strategy, Messaging & Positioning

• Help strengthen and evolve Codman's brand positioning and ensure that communications consistently reflect the organization's mission, values, voice, and commitment to health equity.
• Co-develop messaging platforms and campaign narratives that differentiate Codman and clearly communicate the value of its services to patients, families, community members, partners, funders, and other audiences.
• Serve as a strategic resource to departments on messaging, audience engagement, campaign development, and communications planning.
• Ensure consistency of core messages and visual/verbal brand standards across campaigns, collateral, digital channels, events, and community-facing communications.
• Anticipate reputational or communications issues and elevate potential concerns to the Director of Brand Communications with recommended approaches.

3. Digital, Social Media & Audience Engagement

• Lead the strategic development and execution of Codman's social media strategy, including editorial planning, content development, audience engagement, and campaign amplification.
• Develop and maintain an integrated editorial/content calendar aligned with organizational priorities, health observances, campaigns, community events, service promotions, and timely opportunities.
• Develop engaging digital content for patients, prospective patients, community members, staff, partners, and other stakeholders across appropriate platforms.
• Use digital channels strategically to support patient education, service awareness, community engagement, outreach, and organizational storytelling.
• Monitor audience engagement, comments, questions, and emerging issues and coordinate appropriate responses or escalation.
• Work with the Director of Brand Communications and external vendors/partners, as appropriate, to optimize digital campaigns, paid social, search, email, and other digital marketing efforts.

4. Content Strategy, Storytelling & Marketing Materials

• Develop, write, edit, and/or oversee production of high-quality marketing and communications materials, including brochures, flyers, newsletters, annual reports, campaign materials, media kits, presentations, digital content, email communications, signage, and other collateral.
• Develop patient- and community-centered stories that demonstrate Codman's impact, services, people, partnerships, and role in the community.
• Develop content strategies that identify the right message, audience, channel, timing, and call to action rather than simply producing individual pieces of content.
• Coordinate with creative resources, vendors, photographers, videographers, and other partners to ensure high-quality execution and alignment with strategy and brand standards.
• Develop email and digital communications that support engagement, education, outreach, and organizational priorities, including audience segmentation where appropriate.

5. Community Marketing & Outreach

• Develop strategic marketing approaches that connect Codman's services and priorities to the communities it serves, with particular attention to culturally responsive and hyper-local engagement.
• Support planning and promotion of community events, health education initiatives, service launches, outreach activities, and other public-facing opportunities.
• Partner with program and clinical teams to develop outreach strategies that effectively reach priority populations and communicate services in accessible, relevant ways.
• Identify community partnerships, events, media opportunities, and other channels that can expand Codman's visibility, credibility, and engagement.

6. Integrated Communications & Cross-Functional Partnership

• Work closely with Advancement, Clinical Operations, Community Health, Human Resources, Executive Leadership, and other departments to align marketing and communications with organizational priorities.
• Engage staff as communicators and ambassadors by developing internal communications tools, messaging, and opportunities that help staff understand and support major organizational initiatives.
• Coordinate communications across paid, earned, shared, and owned channels to create cohesive campaigns and avoid fragmented messaging.
• Manage multiple projects simultaneously, establishing priorities, timelines, responsibilities, approvals, and deliverables to ensure timely execution.

7. Measurement, Analytics & Continuous Improvement

• Establish meaningful objectives and performance indicators for marketing campaigns and communications initiatives.
• Track and analyze campaign performance, audience engagement, digital activity, reach, conversion, and other relevant metrics.
• Translate data and audience insights into recommendations for improving messaging, targeting, channels, timing, and campaign performance.
• Prepare concise campaign and marketing performance updates for the Director of Brand Communications and other leadership stakeholders.
• Build repeatable processes, templates, calendars, and workflows that make Codman's marketing function more strategic, efficient, measurable, and scalable.

8. Strategic Project & Vendor Management

• Lead or coordinate marketing communications projects from strategy through implementation, including scope, timelines, deliverables, approvals, and evaluation.
• Coordinate with external agencies, media partners, freelancers, and other vendors as assigned, ensuring work is aligned with strategic objectives, brand standards, timelines, and available resources.
• Support media planning and paid marketing initiatives by helping develop objectives, audiences, messaging, channel recommendations, creative needs, and performance measures.
• Help assess marketing tools, platforms, partnerships, and opportunities that could improve Codman's ability to reach and engage priority audiences.

9. Other Duties and/or other departments/locations as applies Requirements Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field; advanced degree a plus.
• 5+ years of progressive experience in strategic marketing, communications, integrated marketing, digital marketing, brand engagement, public relations, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns, preferably in a healthcare, nonprofit, community, public-sector, or mission-driven environment.
• Strong strategic planning skills with the ability to connect organizational goals to audience needs, messaging, channels, tactics, and measurable outcomes.
• Excellent writing, editing, storytelling, presentation, and verbal communication skills.
• Demonstrated digital and social media expertise, including content strategy, audience engagement, and campaign development.
• Experience using marketing and communications analytics to evaluate performance and inform strategy.
• Strong project management skills and the ability to manage multiple priorities, stakeholders, and deadlines.
• Strong interpersonal, collaboration, and community engagement skills, with the ability to work effectively across levels and functions.
• Strong cultural competency and demonstrated ability to develop communications that are respectful, inclusive, accessible, and responsive to diverse communities.
• Creative, curious, solutions-oriented thinker who can generate original ideas while maintaining strategic discipline and organizational alignment.
• High level of initiative, judgment, organization, attention to detail, and accountability.
• Experience with Adobe Creative Suite and Microsoft Office preferred; familiarity with digital marketing, email marketing, social media, analytics, and content management platforms strongly preferred.
• Haitian Creole and/or Spanish language skills a plus.
• Commitment to Codman's mission, health equity, community health, and the populations Codman serves.

Physical Requirements:

• Must be able to stand or sit for prolonged periods (at least 50% of the time)
• Ability to lift up to 25 pounds and load onto shelves
• Visual acuity sufficient for frequent reading and computer use

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