Media Strategist

Job Description
Our client is looking to hire a Media Strategist that will be responsible for planning, developing, and executing media campaigns that help clients effectively reach their target audiences. As a client-facing role, effective and proactive communication and working with a sense of urgency are required skills to succeed in this role.

Primary Job Responsibilities:

• As the day-to-day lead for clients, provide effective, proactive communication to clients, giving them confidence in your work and campaign performance
• Work with internal teams to ensure all pieces and parts of the campaigns are accurate, up to date, and running smoothly
• Research market trends, audience behaviors, and competitor strategies to identify opportunities
• Develop comprehensive media plans that outline where, when, and how to reach the target audience that clearly and effectively communicate the campaign parameters
• Facilitate the communication with vendors and negotiate with media outlets to secure advertising in both the traditional (TV, Radio, Print, OOH) and digital (social, display, search) spaces
• Utilizing client data and industry research, craft the right message and select the best channels to deliver a successful campaign
• Present media plans to clients and provide effective rationale for campaign recommendations
• Coordinate and oversee the development and launch of campaigns
• Effectively manage campaign budgets and ensure spending is aligned with the plan
• Build comprehensive monthly and wrap reports to showcase the results of the campaign effectively and provide deep insight into what is working and where there is room for improvement.
• Stay up to date on emerging trends

Requirements

Required Skills:

• 5+ years in the media industry
• Effective speaking and presentation skills
• Up to date knowledge of traditional and digital media platforms best practices and trends
• Advanced skills in analytics and media data reporting
• Proactive, sense of urgency mindset

Ideal Candidate:

• Innovative thinker who embraces challenges
• Self-motived, positive attitude and strong communication skills
• Exceptionally Organized
• Strategic mindset
• Ability to work collaboratively across multiple departments
• Brings new ideas to the table and doesn't shy away from a challenge