Senior Lifecycle Marketing & Audience Architect
Bwecap
Bwecap is seeking a Senior Marketing Analytics Manager based in Columbus, OH to lead B2B lifecycle marketing initiatives. The candidate will develop audience segmentation and targeting strategies, collaborate cross-functionally, and analyze campaign performance to optimize client engagement. With 7-10 years of experience in lifecycle marketing and strong skills in marketing automation, the ideal candidate will work closely with Digital Enablement and analytics teams to enhance client communication and experience through data-driven insights. #J-18808-Ljbffr Bwecap
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