Director, Product - Dealer Stock & Semi-custom

For more than 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. We are the #1 manufacturer of residential cabinets in North America, and our associates produce the most comprehensive portfolio of superior cabinetry products for the kitchen, bath and other parts of the home. Come see why our associates love working at MasterBrand.

Job Description:

We are seeking a dynamic and visionary Brand and Product Director to take ownership of the stock to semi-custom brands within Masterbrand Cabinets. This role is instrumental in shaping and executing an end-to-end strategy to drive growth, innovation, and market leadership for the brand. The ideal candidate will have a proven track record of strategic thinking, leadership, product and brand management, preferably in the cabinet manufacturing industry. The leader will be accountable for the full spectrum of marketing functional excellence: strategic marketing, brand strategy, product management, channel marketing, and marketing communications. The role will be responsible for leading, managing and mentoring, in collaboration with all other functional leaders, the development of the strategic plan, the performance, and the action plans to implement the commercial and operational elements of the strategy for the brand. Strong, collaborative partnerships are especially critical to success. The leader will be assessed based on the financial performance and, most importantly, growth of the brand. It is vital that the individual is strategic in their thought process, and able to translate the strategy into action. Successful outcomes will require exceptional communication, internal and external relationship-building and influencing skills, as well as leadership and change management ability.

Responsibilities

The successful candidate’s responsibilities will include, but not be limited to:

• Strategic Leadership and Brand Strategy
  • Develop and execute an end-to-end strategy to grow the [premium] brand and solidify its market position
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats
  • Identify market opportunities and trends to drive innovation and differentiation
  • Collaborate with senior leadership to align the brand’s goals with overall business objectives and MBC portfolio strategy
  • Financial. Commercial and Operational Performance: Monitor and manage product costs, margins, financial performance Prepare and present financial analyses and reports on brand performance Monitor commercial and operational performance and, in conjunction with the commercial and operations teams, identify and support actions driving improvement
• Product Management and Innovation
  • Product expert Accountable for the product development process from concept to launch, ensuring alignment with market needs and business objectives Develop detailed product specifications, requirements, and roadmaps Manage the entire product lifecycle, including updates, enhancements, and end-of-life decisions
• Strategic Pricing
  • Develop pricing strategies that balance market competitiveness and profitability
• Channel Marketing and Dealer Training
  • Responsible for channel marketing and communications Ensure training content aligns with the premium positioning and value proposition of the brand Support implementation of training programs to enhance brand knowledge for internal teams and customers
• Promotion and Sales Support
  • Collaborate with sales leadership to develop and execute promotional strategies and campaigns Provide sales teams with product training, sales tools, and support materials Participate in customer visits, trade shows, and industry events to promote products and gather market intelligence
• Performance Analysis
  • Measure the effectiveness of brand and product strategies using key performance indicators. Use data-driven insights to refine and enhance strategies
• Team leadership: Lead and mentor a team supporting marketing efforts, training programs, and graphic design. Foster a culture of innovation, collaboration, and accountability within the team.
• Cross-Functional Collaboration: Work closely with engineering, manufacturing, supply chain, and other departments to ensure successful product development and delivery. Facilitate effective communication and coordination across teams to achieve product goals. Resolve issues and remove obstacles to ensure product success. Travel as business needs require, estimated 25-50%.

Qualifications

A bachelor’s degree in business, Marketing, or a related field is required. 5+ years of experience in the manufacturing industry with a marketing and/or sales background. Possess or obtain intimate knowledge of industry products, services, distribution, customers & competitors. Background or experience with lean principles and tools is preferred. Extensive experience in brand management and developing brand strategies across multiple channels or businesses. Proven track record of managing complex branding projects with multiple stakeholders to ensure timely delivery within budget. Ability to lead cross-functional teams without direct authority, influencing and motivating others towards a common goal. Excellent communication skills to effectively convey product vision, strategy, and updates to all stakeholders. Strong analytical skills to interpret data and market trends, making informed decisions that drive product success. An ability to synthesize data into a meaningful way to drive prioritization across the organization. Ability to drive down the product line strategies and communicate across varying levels of the organization. Deep understanding of customer needs and a commitment to delivering value through the product. Flexibility to adapt to changing market conditions, customer feedback, and organizational priorities. Industry and product passion; strong desire to win.

Work Environment

This is a remote position or hybrid, with preferred locations near the manufacturing plant. The ideal candidate should be capable of working efficiently and independently from their home office to fulfill assigned tasks and meet deadlines. As a remote employee the candidate will need internet connectivity capable of supporting virtual communication tools that allow for collaboration with team members, attendance of meetings, and participation in company activities. Preferred locations: Waterloo, IA Sioux Falls, SD Kinston, NC Arthur, IL

Compensation Range

$145,500.00-228,580.00 *Actual pay will vary based on qualifications and other factors

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at View email address on click.appcast.io.

Company Culture

MasterBrand® isn’t just a cabinet company – we are an organization of people who are Building Great Experiences Together. For more than 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. We are the #1 manufacturer of residential cabinets in North America, and our associates produce the most comprehensive portfolio of superior cabinetry products for the kitchen, bath and other parts of the home. Building on our history by innovating how we work and what we offer, MasterBrand is proud to be an industry leader. We achieve this through The MasterBrand Way – our business system – which empowers every individual to make the team better, be bold and drive our business forward, and champion improvement in all that we do. Through this unique culture, we strive to create a best place to work where:

• We aim for opportunity, purpose and reward in our associates’ experience all within an organization where our associates can thrive.
• We work hard to create an environment that keeps people safe, values their unique experiences and perspectives, and fosters collaboration and belonging.
• We are committed to supporting the well-being of our associates and the communities in which we operate.

Come see why our associates love working at MasterBrand.