Territory Business Manager - Office-Based Regenerative Solutions

ABOUT US:

Cellution Biologics Inc. (CB) is an emerging leader in regenerative biologics dedicated to advancing innovative human tissue–based therapies that improve patient outcomes and expand the possibilities of modern medicine. Our mission is to develop innovative regenerative biologic products derived from human placental tissue and bone allografts, providing transformative therapies to address unmet patient needs. We empower clinicians with advanced regenerative therapies supported by a robust clinical pipeline, thereby transforming patient lives globally. As one of the world’s largest GMP-certified processors of placental tissues, we ensure a steady supply of high-quality products, supporting healthcare professionals with superior technologies. Our commitment to quality, operational excellence, and transparency ensures reliable product supply and trusted partnerships with healthcare professionals across the United States and globally. Join us as we expand and build a world-class commercial organization dedicated to delivering next-generation regenerative technologies to clinicians and patients.

POSITION SUMMARY:

The Territory Business Manager – Office-Based Regenerative Solutions is a field-based commercial role responsible for driving revenue growth, new account acquisition, clinical adoption, territory development, and customer engagement across an assigned geographic territory within the United States. This individual will serve as the primary commercial representative for Cellution Biologics Inc. within their territory, partnering with physician offices, wound care providers, podiatry practices, dermatology clinics, plastic surgery practices, ambulatory surgery centers, outpatient care settings, and other targeted healthcare environments, and other office-based healthcare customers to expand utilization of regenerative biologic products and advanced wound care solutions. The Territory Business Manager is expected to serve as the face of Cellution Biologics within the assigned geography, building market awareness, developing key opinion leader relationships, expanding referral networks, and establishing CB as a trusted regenerative medicine partner within the local healthcare community. This role requires a highly motivated, entrepreneurial, and clinically oriented sales professional who thrives in a fast-paced growth environment and possesses the ability to build strong customer relationships while delivering measurable commercial results. The Territory Business Manager operates as a true territory owner, responsible for developing new business opportunities, growing existing accounts, supporting procedural adoption, educating healthcare providers and office staff, managing distributor relationships, and driving long-term customer success.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Territory Management & Revenue Growth

• Develop and execute a comprehensive territory business plan to achieve or exceed revenue objectives.
• Drive adoption and utilization of Cellution Biologics’ regenerative medicine and advanced wound care solutions across assigned markets.
• Identify, prioritize, and convert new business opportunities within physician offices, wound care clinics, podiatry practices, dermatology clinics, plastic surgery practices, ambulatory surgery centers, outpatient care settings, and other targeted healthcare environments.
• Manage all aspects of territory performance, including pipeline development, forecasting, customer engagement, and account growth.
• Maintain a robust sales funnel and actively progress opportunities through the customer acquisition and adoption cycle.
• Consistently achieve territory sales objectives, activity expectations, and key performance indicators.

Territory Ownership & Market Development

• Serve as the primary market owner for all commercial activities within the assigned territory.
• Develop a deep understanding of local market dynamics, competitive activity, referral patterns, and customer needs.
• Build relationships with key opinion leaders, physician champions, referral sources, and strategic healthcare stakeholders.
• Increase Cellution Biologics' visibility, reputation, and market presence within the assigned geography.
• Identify emerging market opportunities and communicate actionable insights to leadership.
• Develop and execute territory-specific growth strategies designed to increase market share, customer penetration, and long-term territory performance.

New Business Development

• Prospect, identify, and develop new customer relationships within assigned territories.
• Conduct targeted outreach initiatives to generate new business opportunities and expand market penetration.
• Secure product evaluations, product trials, procedural opportunities, and clinical adoption initiatives that support customer conversion and long-term utilization.
• Develop strategic account plans designed to accelerate adoption and increase market share.
• Leverage qualified leads generated through Inside Sales, marketing initiatives, and business development programs while independently creating additional opportunities through proactive prospecting.

Clinical Adoption & Customer Education

• Support physicians, clinicians, and office staff with product education, procedural support, and utilization best practices.
• Attend procedures and provide appropriate product-related support consistent with company policies and regulatory requirements.
• Conduct clinical in-services, educational presentations, lunch-and-learn programs, and customer training activities.
• Assist healthcare providers in understanding product applications, clinical value propositions, and patient care benefits.
• Partner with future Clinical Affairs and Medical Affairs resources to support customer education and clinical adoption initiatives as the organization expands.

Account Management & Customer Success

• Develop trusted relationships with physicians, office administrators, clinical staff, practice managers, purchasing stakeholders, and healthcare decision-makers.
• Drive utilization growth within existing accounts through ongoing customer engagement and consultative business reviews.
• Identify opportunities to expand product adoption, increase procedural utilization, and strengthen customer loyalty.
• Ensure timely resolution of customer concerns by collaborating with internal operational, reimbursement, and customer support teams.

Distributor Development & Channel Management

• Identify, recruit, onboard, and support qualified distributor partners within assigned territories when appropriate.
• Build productive relationships with distributor representatives and channel partners to maximize market coverage and revenue growth.
• Establish clear performance expectations and accountability measures for distributor-supported business activities.
• Collaborate with distributors to execute territory growth strategies and customer development initiatives.

Reimbursement & Market Access Support

• Maintain a working knowledge of reimbursement environments, payer considerations, coverage policies, and documentation requirements relevant to assigned products and markets.
• Educate customers on reimbursement-related resources and available support programs in accordance with company guidelines.
• Collaborate with internal reimbursement and market access resources to assist customers in navigating utilization requirements.

CRM, Reporting & Business Operations

• Maintain accurate and timely records of customer interactions, opportunities, forecasts, and territory activities within company CRM systems.
• Provide regular updates regarding pipeline development, territory performance, competitive intelligence, and market trends.
• Participate in business reviews, sales meetings, training programs, and commercial planning initiatives.
• Utilize CRM, digital engagement platforms, analytics tools, and other commercial technologies to improve effectiveness and customer engagement.

Cross-Functional Collaboration

• Partner closely with Inside Sales, Marketing, Operations, Reimbursement, Clinical Affairs, Medical Affairs, Customer Support, and Executive Leadership teams.
• Support product launches, commercialization initiatives, and market development activities.
• Contribute market insights and customer feedback to support strategic business decisions and organizational growth.

Compliance & Professional Conduct

• Conduct all activities in compliance with applicable federal, state, and local healthcare regulations, company policies, quality standards, and ethical business practices.
• Maintain a professional image and represent Cellution Biologics Inc. with integrity, accountability, and customer focus.
• Complete all required compliance and training programs within established timelines.

EDUCATION AND EXPERIENCE:

• Bachelor's degree preferred; equivalent healthcare sales experience will be considered.
• Minimum three (3) years of successful healthcare sales experience required; five (5) or more years preferred.
• Experience selling into physician-office-based healthcare environments, outpatient care settings, ambulatory surgery centers, outpatient care settings, and other targeted healthcare environments preferred.
• Experience in medical device, wound care, regenerative medicine, biologics, or healthcare sales is preferred; however, top-performing sales professionals with a proven record of success in other industries will also be considered.
• Demonstrated success in territory management, business development, and customer acquisition.
• Experience working with podiatrists, wound care specialists, dermatologists, plastic surgeons, ambulatory care providers, or related healthcare professionals preferred.
• Proven ability to develop new business opportunities while expanding existing customer relationships.
• Experience supporting product evaluations, procedural adoption, and clinical education activities preferred.
• Prior experience working within distributor-supported sales models is advantageous.

SKILLS / COMPETENCIES:

• Strong business development and prospecting capabilities.
• Entrepreneurial mindset with a strong sense of ownership and accountability.
• Ability to build trusted relationships with healthcare professionals and key stakeholders.
• Strong clinical aptitude and ability to communicate complex medical concepts effectively.
• Excellent presentation, communication, negotiation, and interpersonal skills.
• Effective territory planning, prioritization, and organizational abilities.
• Strong analytical and problem-solving skills.
• Demonstrated ability to operate effectively in a high-growth, entrepreneurial, and rapidly evolving commercial environment.
• Ability to work independently while collaborating effectively across functions.
• Proficiency with CRM systems, digital engagement platforms, and Microsoft Office applications.
• Results-oriented with a demonstrated ability to achieve and exceed performance objectives.
• High integrity, professionalism, and commitment to ethical business practices.