Director, Performance Analytics

About Us Fanatics is building a leading global digital sports platform.We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics — the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others — but we’re a nimble, ambitious team building products from the ground up. If you’re passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting. Role Summary As the Director of Performance Analytics, you will serve as the technical owner of Fanatics Collect’s marketing analytics and measurement ecosystem. This role is critical to shaping the performance strategy behind user acquisition, retention, and lifecycle marketing through advanced analytics, experimentation, and scalable data infrastructure. Operating at the intersection of growth strategy, analytics engineering, and MarTech systems, you’ll partner cross-functionally with Marketing, Product, Engineering, and Data teams to ensure the integrity, utility, and evolution of our performance measurement stack. You’ll lead a team of analytics engineers and senior analysts while setting technical direction, building attribution models, and defining best-in-class measurement practices in an increasingly privacy-conscious environment. Key Responsibilities Architect and own end-to-end marketing measurement infrastructure including attribution, incrementality testing, MMM, and LTV modeling. Define and enforce technical standards for ingesting data from ad platforms, MMPs, CDPs, CRM systems, and product telemetry. Lead development of probabilistic attribution models, cohort-based LTV frameworks, and causal inference techniques. Design and manage incrementality testing, geo-experiments, and media mix modeling to quantify true marketing impact. Build and evolve executive dashboards and performance monitoring tools to track CPI, ROAS, CAC, LTV, retention, and other growth KPIs. Collaborate with Data Engineering to maintain clean, scalable, and reliable ETL pipelines for both real-time and batch analytics. Translate complex analytical outputs into strategic insights and clear narratives for senior stakeholders. Evaluate and implement MarTech and analytics tools to enhance marketing performance and data access. Manage and mentor a team of analytics engineers and analysts; establish high standards for technical quality and execution. Stay ahead of trends in privacy regulation, analytics innovation, and marketing technology. Qualifications 8–10+ years in marketing analytics, growth analytics, or MarTech analytics engineering. Proven ownership of analytics systems beyond just reporting or BI. Advanced proficiency in SQL and Python or R for data modeling, experimentation, and automation. Deep expertise in attribution systems, MMPs (e.g., AppsFlyer, Adjust), paid media APIs, and privacy-aware measurement techniques. Strong background in designing and interpreting A/B tests, incrementality studies, and MMM. Experience partnering with data engineering on ETL pipelines, data modeling layers, and orchestration tools (e.g., Airflow, dbt). Demonstrated success building performance dashboards and self-service analytics tools (Looker, Tableau, etc.). Exceptional communication and storytelling skills, especially with executive audiences. Bachelor’s or Master’s degree in a quantitative field (Statistics, Computer Science, Economics, etc.). Bonus: Experience with mobile gaming, global marketing analytics, and leading analytics teams in high-growth environments. Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit Los Angeles Salary Range $174,000—$215,000 USD The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit NYC Salary Range $188,000—$230,000 USD By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. #J-18808-Ljbffr