Analyst - Agency/Marketing Analytics

Overview Being good neighbors — helping people, investing in our communities, and making the world a better place — is who we are at State Farm. It is at the core of how we operate and the reason for our success. We’re moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you’ll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most. Responsibilities We are seeking a proactive and curious Marketing Analyst to join the Channel Performance team. This role is ideal for candidates with a robust analytics background across paid media channels. The analyst will focus on evaluating channel and creative data to produce actionable insights and recommendations, as well as creating measurement plans, test plans, and learning agendas, alongside reporting responsibilities. Collaboration and curiosity are essential. This role requires strong communication skills and a naturally inquisitive mindset to understand the current landscape, uncover new opportunities, and partner effectively with cross-functional teams. A core focus of the position will be building and owning the recurring reporting cadence—defining requirements, automating, ensuring data quality, and delivering consistent, stakeholder-ready reporting. The analyst will work with data across various channels and must exhibit a strong passion for continuous learning while actively sharing knowledge and insights to help upskill team members and enhance overall team performance. Proven storytelling abilities and exceptional communication skills are essential for presenting complex data in an engaging and easily digestible format in reports. Key Responsibilities Analyze channel data to generate actionable insights and recommendations. Develop measurement plans, test plans, and learning agendas. Prepare and deliver reports based on data analysis. Collaborate effectively with team members and cross-functional teams. Utilize strong communication skills to convey findings and insights. Demonstrate curiosity to understand the current landscape and identify opportunities. Work with data from various channels to inform recommendations. Exhibit a strong passion for continuous learning and professional development. Actively share knowledge and insights to enhance the skills of team members. Present complex data in an engaging and easily understandable manner through storytelling. Qualifications 5+ years proven experience in analytics, with at least 2 years of marketing agency experience preferred. Comprehensive understanding of various paid marketing channels and experience optimizing performance. Experience using analytics to optimize paid media & creative performance. Experience with brand lift studies, MTA or MMM. Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities. Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences. Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges. Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals. Additional Skills Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need. Working knowledge of SAS and/or SQL is preferred. Knowledge of Marketing principles and leveraging Marketing data to drive decision making. Experience with Google Marketing Platform, Power BI, Datorama and Adobe is preferred. Items of Note Responsible for the handling and maintenance of confidential and highly sensitive information Involvement in company approved educational programs as applicable for continued development Office Locations Bloomington, IL; Dunwoody, GA; Tempe, AZ and Richardson, TX Hybrid Work Requirements Employees should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Relocation benefits will not apply. Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity Our Benefits Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week! Salary Potential starting salary range: $95,800 – $148,000 Starting salary will be based on skills, background, and experience High end of the range limited to applicants with significant relevant experience Potential yearly incentive pay up to 10% of base salary At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family! Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus. Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more! Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring. Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union! Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you! Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund. Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary. #J-18808-Ljbffr State Farm