Creative Strategist, Social Growth Platforms

Job Description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

We're rebuilding HelloFresh's paid social engine around the reality that creative is the single largest performance lever on TikTok.

TikTok's algorithm rewards platform-native concepts and the brands winning today treat the brief, the editor, and the ad account as one continuous workflow.

This role owns the upstream half of that workflow: turning brand strategy, performance data, and channel diversity needs into a steady, distinctive pipeline of concepts for TikTok and emerging platforms like Pinterest and Snap. You don't run media - you make sure the media team always has the most testable, on-brand, platform-native ideas in the queue and that what works keeps getting iterated on.

What you'll own... Concept development and briefing

• Translate the brand foundation, persona blueprint, and cohort-level performance data into briefs for TikTok-first video, UGC, Spark Ads, and creator partnerships.
• Push the team away from "repurposed Reels" toward native TikTok concepts.
• Develop distinct concepts monthly for local markets with a structured cadence of net new ideation vs iterations.

Creative pipeline orchestration

• Own the brief from concept to source: determining the right direction and matching it to the right production partner (internal studio, influencer, agency partners, TikTok Creative Exchange) based on the needs of the account.
• Work closely with creative operations to ensure briefs are executed on time and volume targets are met without sacrificing creative diversity or fatigue-window speed.

Hands-on collaboration with editors and producers

• Be integrated in the creative process and come with a strong point of view on assets: push back on first drafts, defend hooks, kill weak openers, and own the final execution of an asset.
• You know what a winning TikTok hook looks like and why it's different from a Reels hook — before it goes live, and can articulate why.

Performance-to-brief feedback loop

• Mine ad-level data (CTR, hook rate, hold rate, CVR by cohort) to identify what's working and what to retire.
• Close the loop weekly so the next sprint's briefs are grounded in evidence, not opinion.

Format and source diversification

• Drive the shift toward video-first, UGC-style, and Spark Ads with creator-led content on TikTok.
• Build platform-fit creative strategy for Pinterest and Snap pilots as they scale, adapting concepts to each platform rather than porting Meta assets over.

Future-channel creative scouting

• Stay ahead on what's next - Reddit, emerging short-video platforms — and maintain a point of view on what creative approach earns a pilot slot.

Brand coherence at speed

• Keep creatives on-strategy across multiple markets while preserving the velocity TikTok and new platforms demand.

What we're looking for...

• 5+ years in paid social creative strategy at a high-spend D2C, subscription, or performance-led brand.
• Direct experience briefing and reviewing UGC, creator content, and short-form video is non-negotiable.
• Deep hands-on TikTok creative fluency — you understand Spark Ads, TikTok Creative Exchange, and the creative fatigue window that makes speed non-negotiable.
• Working knowledge of Pinterest and Snap creative formats is a plus.
• Strong creative instinct paired with comfort reading performance data — you can defend a concept and kill it when the numbers say so.
• Track record of working hands-on with editors, producers, and creators — not just managing decks.
• Familiarity with Motion, Smartly, or similar creative analytics is a plus.
• Sharp understanding of how TikTok's algorithm rewards native creative and creative diversity, and how that translates into briefing strategy.
• Comfortable steering peers across Brand, Influencer, and external partners without direct authority.

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation 
• Generous parental leave of 16 weeks & PTO policy 
• $0 monthly premium and other flexible health plans 
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)   
• Employee Resource Groups 
• Collaborative, dynamic work environment within a fast-paced, mission-driven company  

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$105,105—$121,550 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: View email address on ziprecruiter.com
• APAC: View email address on ziprecruiter.com
• United States: View email address on ziprecruiter.com
• Canada: View email address on ziprecruiter.com