Creative Manager

Creative Manager

The Creative Manager serves as a creative leader for the organization, helping define and guide the visual and storytelling direction of the Blain's Farm & Fleet brand across all customer touchpoints. This role is responsible for helping contribute to the development and execution of a cohesive creative vision that aligns brand strategy, customer insights, marketing objectives, and business goals. The Creative Manager leads a multidisciplinary creative team and external partners to create compelling, market-relevant experiences across channels while ensuring consistency, innovation, and exceptional creative quality.

Creative Strategy and Leadership

• Define, communicate, and champion the creative vision for the brand across all marketing channels and customer experiences.
• Maintain creative standards that ensure a cohesive, differentiated, and compelling brand presence.
• Help lead concept development and creative storytelling for major campaigns, seasonal initiatives, brand activations, and strategic business priorities.
• Inspire and direct creative teams through all phases of development, providing clear creative direction, feedback, and mentorship.
• Serve as one of the organization's primary creative authorities and advisors on branding, design, visual communications, and customer-facing experiences.
• Foster a culture of creativity, experimentation, innovation, and continuous improvement within the creative team.

Creative Production and Project Management

• Manage the end-to-end process of creative development, from concept ideation to final production, ensuring timelines and budgets are adhered to.
• Work closely with external agencies, freelancers, and internal/external photographers to execute larger-scale campaigns.
• Prioritize and manage multiple creative projects simultaneously, ensuring timely delivery and quality control.
• Influence the development of customer experiences across all touchpoints, ensuring creative solutions are aligned with brand promise and customer expectations.
• Ensure all creative work balances customer appeal, brand integrity, and commercial effectiveness.

Brand Consistency and Innovation

• Maintain and evolve the company's visual brand identity, ensuring consistency across all marketing materials.
• Stay ahead of design and marketing trends to bring fresh, innovative ideas to the team and company.
• Analyze competitors and market trends to ensure the creative team's output is relevant and competitive in the retail industry.

Collaboration and Communication

• Work closely with the marketing leadership team to understand campaign objectives and ensure creative solutions align with strategic goals.
• Partner with marketing, merchants, and operations teams, influencing alignment across functions and organizational levels to produce materials that support seasonal promotions, special buys, brand activations, and more.
• Performance Tracking and Optimization
• Track the performance of creative assets across various channels and provide insights on effectiveness and areas for improvement.
• Use data-driven insights to optimize creative processes and improve the ROI of creative campaigns.

Qualifications

• 7 years of progressive experience in creative leadership, brand management, art direction, design, advertising, marketing, or related fields.
• Experience developing creative strategies and leading integrated campaigns across multiple channels.
• Proven ability to lead creative teams while balancing brand vision, customer needs, and business objectives.
• Retail, omnichannel, consumer brand, or agency experience preferred.
• Strong portfolio showcasing creative work in digital, print, and multimedia formats
• Strong presentation, communication, and interpersonal skills
• Strong problem-solving and analytical skills
• Highly organized and strong attention to details

EEO Statement

Blain Supply, Inc and Blain's Farm and Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.