Social Media Specialist

Job Description

The Social Media Specialist is a social media content creator who develops accurate and engaging content that supports the organization's external communications strategy, including brand amplification, awareness and discoverability. Their work should engage target audiences through informative content that supports business objectives and reflects the company's voice, tone, values and culture.

Responsibilities

• Effectively interpret creative direction to develop meaningful, informative, brand-centered social media content that accurately reflects our business and speaks clearly to our target audiences.

• Monitor and develop appropriate public responses to social media comments/messages.

• Upload and schedule social media content for publishing.

• Support social content calendar execution and content production workflows to ensure projects are completed on schedule.

• Cultivate and maintain strong, collaborative relationships with leaders and subject matter experts across the organization to identify content opportunities and topics and maximize engagement.

• Assist in monitoring online reviews, ratings, and external feedback channels and contribute to content and response strategies that support brand reputation and audience engagement.

• Monitor, track, analyze, and report on social campaigns, public engagement, demographics, trends and timing, and competitor comparisons.

• Other duties and projects, as assigned.

Requirements

Education:

• Bachelor's Degree in Marketing, Communication, Journalism, Public Relations or related field, preferred

Experience:

• Experience in social media or related field, including Communications, Content Marketing, Journalism, Public Relations, preferred

Computer Skills:

• Proficient in Microsoft Office Suite. Upon Hire, preferred

• Proficient with Sprout Social and other social media/content management platforms. within 60 Days, required

Competencies:

• Accuracy and Attention to Detail

• Communication

• Flexibility and Adaptability

• Prioritization and Planning

• Problem Solving

• Social Media Marketing Management

Other Details

Work Hours:

• Generally, 8:00 am - 5:00 pm Monday through Friday with occasional irregular hours depending on workload.

Travel Requirements:

• Minimal (0%-25%)

Compensation:

• This is a salary position paid biweekly.

About Us

ArcBest® is a multibillion-dollar integrated logistics company that helps keep the global supply chain moving. We offer ground, air, and ocean transportation through various capacity providers, including our LTL carrier ABF Freight®, our truckload service MoLo®, and our expedite fleet, Panther Premium Logistics®. Through our managed solutions, we partner with customers to create logistics strategies that increase operational efficiencies, reduce costs and give better insights into their supply chains. We also offer moving services through U-Pack®. Our technology and innovations team, ArcBest Technologies, provides custom-built solutions, leading-edge technology, and advanced analytics that help support our customers and optimize supply chains. Want to join the ArcBest team? We're looking for top talent who supports our values-driven culture and is driven to deliver an excellent customer experience.

An Equal Opportunity Employer M/F/Vet/Disability