Email Marketing Specialist I

Job Description

Job Description

Job Description | Email Marketing Specialist I

Department: Marketing

Reports to: Director of Marketing

Hours: Full-time

Status: Exempt

Responsibilities/Duties:

The Email Marketing Specialist I works cross-collaboratively to support the Obesity Medicine Association (OMA) and the marketing department’s initiatives with the execution and tracking of marketing programs for the following areas of OMA’s strategy and operations: Membership, Events, Education, Sales and Sponsorships, and overall OMA Brand.

The Email Marketing Specialist I will lead the execution of the following duties and responsibilities:

• Lead strategy and execution of multichannel membership acquisition campaigns, with a primary focus on generating, capturing, and qualifying leads through digital advertising and email marketing
• Own automated onboarding, engagement, and retention email journeys within the marketing automation platform to convert leads into members and advance prospects through the funnel
• Plan, execute, and optimize high-impact email marketing campaigns using marketing automation tools; monitor performance, analyze engagement metrics, and continuously improve lead conversion and funnel progression through segmentation, targeting, and compelling copy
• Partner with internal teams and external agencies to execute lead-driven digital initiatives across web content, paid and organic search, and email, ensuring alignment with acquisition goals
• Proactively identify, research, and test new lead sources, data providers, and list-building opportunities; deliver insights and recommendations to marketing leadership to scale pipeline growth
• Collaborate with membership team to support local obesity networking groups, ensuring timely follow-up and fulfillment of marketing initiatives
• Design, build, and deploy automated inbound lead-nurture journeys within the email platform to increase conversion, engagement, and lifetime value
• Drive lead acquisition for external events by managing registration logistics and developing targeted, audience-specific marketing communications to capture and nurture event leads
• Attend conferences, courses, and external events as assigned to support onsite lead capture, engagement, and follow-up activities; annual spring conference attendance required

Experience and Requirements:

• Bachelor’s degree in marketing, journalism, public relations, communications, or design is required
• A minimum of 3-5 years of experience in marketing, PR, communications, or design is required with at least 2 years in a communications-focused role. 5-7 years of experience is preferred
• Website content management and email marketing experience required
• Graphic design skills required, specifically with Adobe Creative Suite. Must provide digital design portfolio
• Experience in a B2B/B2C inbound/outbound content marketing for a healthcare company or an Association/society setting preferred
• Superior communication skills with strong attention to detail while meeting deadlines on multiple projects within a fast-paced collaborative environment
• Strong writing, editing and proofing skills

Salary Range: $58,000-65,000

About the Obesity Medicine Association  

The Marketing Specialist I role functions in a hybrid work environment with some in-office attendance required.  Candidates must live proximal (within reasonable driving distance) to the OMA's office headquarters in Centennial, CO.

Obesity Medicine Association is a 501(c)(6) non-profit association. It does not exclude, deny benefits to, or otherwise discriminate against any person or organization based on age, race, sex, color, creed, religion, national origin, sexual orientation, transgender status, gender identity, gender expression, ancestry, marital status, gender, veteran status, political service, affiliation or disability.

The Obesity Medicine Association (OMA) is the largest national organization of physicians, nurse practitioners, physician assistants, and other healthcare providers working to improve the lives of patients affected by obesity. OMA members are clinical experts in obesity medicine. They use a comprehensive, scientific, and individualized approach when treating obesity, which helps patients achieve their health and weight goals. OMA offers resources, education, and community to physicians and other health care providers in the field of obesity medicine.