Digital Marketing Specialist- Mandarin Speaking

Job Opportunity

Headquartered in London, the UK, HungryPanda is a specialist food delivery platform providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.

HungryPanda's vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution.

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone's opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

Join us now!

Job Description

• Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
• Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement
• Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
• Plan and support online and offline marketing campaigns and promotional activities
• Manage official brand accounts, including content planning, posting, and community engagement
• Analyze user behavior and content performance to optimize marketing strategies and improve user growth

Job Requirements

• Experience in digital marketing, social media operations, or influencer marketing
• Familiar with Xiaohongshu (RED) and influencer marketing ecosystems
• Strong copywriting and content creation skills; basic design or image editing ability is a plus
• Experience in campaign planning or event execution is preferred
• Strong understanding of user engagement and growth strategies
• Proactive, creative, and able to work independently in a fast-paced environment

Job Type: Full-time

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person