AVP/Senior Associate Assistant Product Manager, Smart Buddy, Consumer Banking Group

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Description Summary:**

Reporting to the Smart Buddy Product Manager, this role is responsible for driving day-to-day execution, operational excellence, and delivery outcomes for the Smart Buddy programme.

The candidate will play a critical role in ensuring seamless rollout, operational stability, and effective coordination across stakeholders, systems, and partners — translating strategy into action and results.

• Customer Engagement & Adoption
• Drive initiatives to improve customer adoption, activation, and ongoing usage of Smart Buddy
• Identify key engagement levers across students, parents, and schools to increase stickiness
• Monitor adoption funnels and proactively address drop-offs and friction points
• Support nationwide rollout across schools with a strong focus on onboarding experience
• Campaigns & Growth Execution
• Support end-to-end execution of marketing and engagement campaigns
• Design and implement targeted initiatives to drive usage, frequency, and retention
• Track campaign performance, fulfilment, and customer response
• Continuously optimise campaigns based on data and insights
• Stakeholder & Partner Coordination
• Act as a key coordination point across internal stakeholders (product, tech, ops, marketing) and external partners (schools, government, vendors)
• Support lifecycle management of partnerships, including onboarding, execution, and ongoing engagement
• Prepare materials and updates for regular stakeholder reporting and governance forums
• Customer Experience & Journey Optimisation
• Map and analyse end-to-end customer journeys across key touchpoints
• Identify pain points and work with cross-functional teams to improve experience
• Investigate customer feedback, complaints, and operational issues, ensuring timely resolution
• Drive continuous improvements to enhance ease of use and satisfaction
• Data-Driven Insights & Experimentation
• Analyse customer behaviour, engagement metrics, and business performance
• Design and support experiments (e.g. A/B testing, pilots) to validate growth hypotheses
• Translate insights into actionable initiatives to improve engagement and experience
• Support use of data and AI/ML to personalise and enhance customer interactions
• Operations Support for Customer Delivery
• Ensure smooth execution of customer-facing initiatives and campaigns
• Monitor fulfilment, service quality, and engagement-related KPIs
• Support operational processes that directly impact customer experience
• Identify and implement improvements to enhance delivery quality and consistency
• Technology & Change Implementation
• Coordinate system enhancements, testing, and rollout activities
• Support UAT, regression testing, and issue tracking
• Work with tech teams to ensure smooth implementation of new features and fixes
• Support change management across DBS and partner platforms

• Degree in Business, Finance, Engineering, or a relevant field
• Strong execution mindset with attention to detail and ability to manage multiple workstreams
• Excellent coordination and stakeholder management skills
• Strong analytical and problem-solving ability
• Proficiency in Excel and MS Office tools
• Comfortable working in a fast-paced, operationally intensive environment
• Self-driven, organised, and able to follow through end-to-end execution

DBS Asia Central

Product Management

Regular

Full time