Paid Social Manager

Paid Social Manager

New York, United States

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Goat is part of GroupM, the world's leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it's short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimization to deliver results that matter.

About the Opportunity

As part of our Paid Social Team you will be responsible for the creation, implementation and optimization of ad campaigns for one of the biggest brands in the world. You'll work with budgets into the millions, working on some of the largest advertising campaigns across all the social media platforms.

Key Responsibilities

• Being responsible for the day-to-day paid media management of our large portfolio of campaigns
• Mentoring less experienced members of the Paid and Campaign delivery team
• Optimizing social campaigns across multiple campaigns across all channels
• Being data-focused and mathematically inclined
• Displaying creativity when using ad tools
• Staying up-to-date with industry trends and platform updates to constantly improve our paid social strategies.
• Driving ROI and trackable conversions not just to amplify views
• Tracking conversion and pixel implementation
• Explaining a paid strategy to clients
• Working well in teams and thriving under pressure
• Working on proposals for prospective clients by identifying strategies for each brand and their target audience
• Attending pitches for prospective clients and assisting the client services team in selling paid media services
• Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
• Overseeing and managing large budgets on multiple social campaigns
• Reporting on campaigns and liaising with account managers to ensure the client is happy with results

Role Requirements

• A minimum of 3 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role.
• A proven track record of success in developing and executing effective paid social strategies that drive results for clients.
• In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Perks Of Joining The Herd

• Regular social events and clubs.
• $600 WorkWell benefit.
• Top-of-the-line MacBook.
• Hybrid working and flexible hours.
• Medical, dental and vision coverage, plus 401k with company match.
• 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
• Real opportunities for growth across the paid social team.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

US Pay Range $60,000 - $140,000 USD