Brand Marketing Sr. Associate/Brand Manager, Sparkle and Vanity Fair - United States

Location(s): Atlanta, GeorgiaCompany: Georgia-PacificCareer Field: MarketingJob Number: 193421Apply: JobGeorgia-Pacific is seeking a Brand Marketing Sr. Associate/Brand Manager, Sparkle and Vanity Fair to help shape the future of some of America's most trusted household brands. The Georgia-Pacific Consumer Business is committed to building brands that matter across a diverse portfolio of products used in millions of homes every day. As a member of our Sparkle Paper Towel & Vanity Fair Napkin Brand Building team, you will play a key role in developing and executing consumer marketing strategies that strengthen brand equity, drive business growth, and create meaningful experiences for consumers and retail partners. This is an exciting opportunity for a marketing professional who is passionate about consumer insights, innovation, and bringing brands to life. Our TeamReporting to the Towel & Napkin Brand Building Director, you will join a collaborative team focused on accelerating growth for trusted consumer brands. This role offers the opportunity to lead high-impact marketing initiatives, influence strategic decisions through consumer and business insights, and partner across the organization to deliver integrated marketing programs that drive measurable results. What You Will DoSupport the development and execution of integrated marketing plans aligned with brand strategy, business objectives, and consumer needs Partner with cross-functional teams including Insights, Consumer Promotions, Shopper Marketing, Brand & Content Strategy, Integrated Media, Sales, and agency partners to bring marketing initiatives to life Develop clear and actionable creative briefs while managing project timelines, deliverables, and stakeholder alignment across internal and external partners Lead the execution of brand-building activities across key channels including media, social media, ecommerce, brand websites, and content development Communicate brand strategies, marketing plans, business performance, and key recommendations to senior leadership and cross-functional stakeholders Support the planning and execution of consumer promotion programs, ensuring effective coordination, implementation, and performance tracking Analyze brand health metrics, point-of-sale data, consumer insights, and other business analytics to identify opportunities and inform recommendations Manage marketing investments, forecasting, and budget tracking to optimize resources and maximize business impact Who You Are (Basic Qualifications)Bachelor's degree or higher Experience in Brand Management, Brand Building, Consumer Marketing, Shopper Marketing, or a related commercial functionExperience collaborating across multiple business functions to execute projects, initiatives, or business objectivesExperience developing marketing, brand, or business strategies informed by consumer insights, market trends, and business objectives Experience analyzing data and using insights to support recommendations and decision makingWhat Will Put You AheadExperience within Consumer Packaged Goods (CPG), retail, or other consumer-focused industriesExperience developing creative briefs and managing content development initiativesExperience leading integrated marketing campaigns from strategy through executionFamiliarity with ecommerce, digital marketing, social media, or retail media platformsExperience leveraging syndicated data, point-of-sale data, consumer insights, or brand health metrics to inform business decisionsExperience working with agencies, media partners, or creative teamsExperience supporting innovation, product launches, commercialization, or consumer promotions programsAt Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAs a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day –to make everyday products even better.At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).