Product Marketing Manager

Rockstar is recruiting for a fintech platform that is building the next generation of accounting and reconciliation software for mid-market and enterprise companies. They are a well-funded seed-stage startup on a mission to modernize financial operations. Our client is looking for a Product Marketing Manager to build their pipeline content engine from scratch.

The Role

The company is hiring a Product Marketing Manager to build the company's pipeline content engine from zero. This is a hands-on, builder-operator role focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. The candidate will own the strategy, do the writing, build the production system, and measure what converts . The company is looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and AI-native execution .

The company's audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset produced should reflect that.

What you'll do

• Build and own the company's pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages
• Write content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noise
• Own the company's positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision
• Design and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipeline
• Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
• Monitor and improve the company's visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
• Own the company newsletter as a pipeline nurture channel , including strategy, writing, cadence, and growth
• Partner closely with demand generation and sales to ensure content supports campaigns and shortens sales cycles
• Test new formats and channels with a bias toward fast experimentation and clear pipeline attribution

About you

• Strong positioning instincts: can take a complex technical product and turn it into a narrative a senior buyer immediately understands
• Proven ability to produce demand gen content that converts: ebooks, guides, reports, and calculators, not just editorial content for its own sake
• Exceptional writer with strong editorial judgment, clarity of thought, and genuine voice: writes like a person, not a language model
• Comfortable translating complex topics and workflows for a senior enterprise audience into simple and differentiated narratives
• AI-native in workflow (Claude, ChatGPT, etc.)
• Able to build systems and use AI as a force multiplier without losing voice
• High velocity and strong judgment — ships, learns, and iterates quickly
• Organized and self-directed in an early-stage environment

Must-haves

• Experience at an early- to growth-stage startup (not just executing against an established playbook)
• Experience building content strategy, roadmaps, and editorial systems
• Strong understanding of content distribution, repurposing, and social
• High quality bar and strong taste level
• Experience using modern tools and AI for research and content

Strong plus

• Background in accounting, finance, fintech , or close-adjacent software
• Experience writing about accounting, reconciliation , or financial operations
• Familiarity with Claude Code or similar AI tooling

Why This Role Matters

Content is one of the clearest ways the company earns trust in a skeptical category . Most accounting content today is generic, SEO-driven, or written for beginners. The company is building the opposite: clear, high-signal content that senior accounting leaders actually respect. This role will define how the company shows up in the market and build a content engine that compounds.

Why Join Us

• Impact from day 1: Own and scale the entire content engine.
• Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
• Join an AI-native company where AI is core to how they build and operate.
• Competitive salary, equity, and benefits.