Product Marketing Manager

Basler is an international leader and experienced expert in computer vision. We offer a broad portfolio of vision hardware and software as well as customer-specific products and solutions.

We employ about 850 people at our headquarters in Ahrensburg, Germany, as well as other sales and development locations throughout Europe, Asia, and North America. Key factors in our more than 35-year success story include the courage to take risks, the willingness to see constant change as normal and the passion to pursue customer-oriented innovations.

We are looking for an enthusiastic Product Marketing Manager to join our growing marketing team in the Americas. This role will help drive go-to-market strategy, product positioning, market research, competitive intelligence, and sales enablement for Basler’s computer vision solutions, with a focus on Life Science and Medical market segments.

Responsibilities:

• Develop expertise in the Life Science and Medical market segments and provide the organization with market analysis, customer segmentation, competitive intelligence, market size assessment, and growth opportunity insights. 
• Assist sales teams by developing product messaging, positioning, value propositions, sales enablement content, and customer-facing presentations; support sales in key customer meetings. 
• Shape product roadmaps by initiating voice-of-customer research, consolidating market requirements, characterizing unmet customer needs, and communicating business potential to product management teams. 
• Support new product launches and go-to-market plans for targeted market segments, including the development of customer-focused value propositions, launch messaging, sales tools, sales training, and customer-facing activities. 
• In cooperation with the Marketing Communications team, define and execute integrated marketing plans, demand generation initiatives, and content strategies that help grow our customer base. 
• Contribute to and lead cross-functional product marketing, market development, and commercial growth projects as required.
• Provide regular monthly and/or quarterly performance analysis, program reporting, and ROI-oriented recommendations to Basler management; demonstrate ownership and propose creative corrective actions when metrics fall below target. 

Up to 25% travel may be required (including international).

Preferred Education: 

Bachelor’s degree in a technical field 

An advanced degree is a plus

Preferred Experience: 

• 5+ years of relevant experience in product marketing, strategic marketing, market development, product management, or B2B technology marketing 
• Direct experience in life sciences, medical technology, medical devices, or healthcare-related markets is a strong plus 
• Direct experience in a similar technology field, such as digital cameras, machine vision, computer vision, imaging systems, optics, automation, or industrial technology, is a strong plus and MOST desired for this role
• Direct experience with a B2B business model, technical products, or solution-based selling environment is a plus
• Understanding of basic financial concepts, business case development, pricing considerations, and implications on commercial decision-making 
• Strong initiative, problem-solving ability, and ownership mindset, with the flexibility and hands-on approach needed to adapt to changing business priorities. 
• Collaborative working style with the ability to partner effectively across sales, product management, application engineering, marketing communications, and other cross-functional teams. 
• Strong interpersonal, communication, storytelling, and executive presentation skills
• Proficient in Microsoft Office, with the ability to create customer-facing presentations, sales tools, reports, and business communications 
• Direct experience with Salesforce, CRM systems, lead management, or pipeline support is a plus 

Our comprehensive U.S. offering includes: a competitive compensation package, medical and dental health benefits; 401(k) retirement savings program with company match; paid holidays, vacation, and sick time. 

Applicants must be currently authorized to work in the United States for any employer. We are unable to sponsor or take over sponsorship of an employment visa at this time. 

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