Lead Generation Specialist

Lead Generation Specialist

The Lead Generation Specialist identifies, engages, and qualifies prospective customers within defined market segments and converts those interactions into high-quality sales opportunities for Sales Managers and field sellers.

Guided by Principle-Based Management (PBM), this role focuses on creating long-term value through sound judgment, economic thinking, and continuous learning. The role leverages Artificial Intelligence (AI) as a resource and decision-support tool while maintaining human judgment as the final decision-maker.

Location: Atlanta, GA (Office-based)

Georgia-Pacific is a dynamic, mission-driven team that tackles tough industry challenges by blending bold innovation with practical execution to create measurable impact. Here, you'll find a collaborative, high-performance culture where your ideas are valued, ownership is encouraged, and career growth is accelerated through mentorship and real responsibility.

Key Responsibilities

• Identify and prioritize prospects using CRM and prospecting tools (e.g., Demand base, LinkedIn Sales Navigator, etc.) and market intelligence research.
• Execute outbound outreach campaigns across email, digital, and social channels aligned to target segments and buying signals.
• Personalize messaging using AI responsibly while maintaining authentic, human engagement.
• Qualify opportunities using defined criteria (need, value potential, strategic fit, and readiness) and progress only seller-ready leads and/or lead lists.
• Deliver clear, high-quality opportunity summaries and recommend next steps to Sales Managers to enable effective follow-up.
• Partner with sales leadership and Commercial leadership to continuously improve targeting, messaging, and opportunity quality.

AI & Tool Usage

• Efficiently use AI tools (KochGPT, Microsoft Copilot, ChatGPT, Claude, etc.) for research, drafting outreach, and summarizing insights.
• Critically evaluate AI outputs before acting; human judgment is the final decision-maker.
• Use CRM and analytics to test, learn, and improve decision quality and conversion performance.

Success Metrics

• Opportunity acceptance and conversion rates (quality over quantity).
• Alignment to strategic segments and target account priorities.
• Sales feedback on opportunity readiness and handoff quality.
• Demonstrated learning, experimentation, and effective, responsible AI usage.

Who You Are (Basic Qualifications)

• Experience in lead generation, inside sales, sales development, or a similar commercial role.
• Experience executing outbound outreach (email, digital, social) and documenting results.
• Experience using a CRM (Microsoft Dynamics preferred) and sales enablement or prospecting tools to research, prioritize, and manage a pipeline of leads.
• Experience qualifying leads using defined criteria and producing written opportunity summaries for sales stakeholders.
• Bachelor's degree or equivalent practical experience.

What Will Put You Ahead

• Broad experience using AI in a commercial context (research, drafting, summarization) with strong review habits.
• Experience with tools such as Demand base and LinkedIn Sales Navigator or similar platforms.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day – to make everyday products even better.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu ).