Copywriter

Copywriter

McLean, VA

Type: Contract

Category: Marketing

Industry: Financial Services

Standard Hours: Open

Reference ID: JN -092026-108599

Date Posted: 09/14/2026

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Description:

Hybrid in McLean, VA

Our client seeks a Copywriter to shape and steward the talent brand voice across omnichannel campaigns. The role will craft clear, human-first messaging that supports employer brand objectives, partners closely with art directors and strategists, and delivers integrated work across paid media, social, experiential, and digital touchpoints. The engagement runs through September 23, 2027, with potential extension or conversion. Candidates local to McLean or Richmond may be preferred for collaboration and potential conversion.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $30.00 to $40.00/hr. w2

Responsibilities:

• Craft concise, audience-centered copy for print and digital channels, from headlines to clear, user-friendly language.

• Translate complex or legal language into accessible messaging.

• Ideate big concepts and execute detail-focused deliverables across the marketing funnel.

• Collaborate with art directors, creative directors, brand and marketing strategists, and internal partners.

• Develop messaging that cuts through noise and aligns with brand strategy and standards.

• Apply consumer insights and strategy to inform creative decisions and integrated campaigns.

• Tell cohesive stories across omnichannel journeys, including paid media, social, and experiential.

• Support recruiter and event experiences with experiential copy and toolkits.

• Present work clearly to gain alignment across diverse stakeholders.

• Manage multiple concurrent projects and deadlines while delivering error-free work.

• Determine when to leverage existing solutions versus starting net-new.

Experience Requirements:

• At least 2 years of copywriting or creative writing experience.

• Proven skill in talent brand or human-first storytelling for employer audiences.

• Depth in marketing messaging across paid media, social, brand building, and experiential channels.

• Ability to connect individual deliverables to broader customer and candidate journeys.

• Comfort partnering with art directors and cross-functional specialists.

• Strong rationale skills to explain copy decisions to managers and partners.

• Grounding copy in benefits, motivators, and audience barriers.

• Judgment to modulate tone from direct to playful based on channel and context.

• Openness to feedback and growth with a collaborative mindset.

• Experience with AI tools, including Gemini, preferred.

• Experience in Talent Marketing, B2B, Experiential, Performance, or Direct Response preferred.

• Experience in financial services preferred.

Education Requirements:

Bachelor’s degree or military experience.

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( View email address on click.appcast.io , View phone number on click.appcast.io) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group’s use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.

If anyone reaches out to you about an open position connected with Eliassen Group, please ensure that you are working directly with us by confirming the following:

· When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.

· Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group.

If you have any indication of fraudulent activity, please contact View email address on click.appcast.io .

About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients’ capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

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