Marketing Executive

Marketing ExecutiveMarketing ExecutiveHybrid - Texas, DallasAbout Fat Karting League (FKL):FAT Karting League is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, we're building a new generation of motorsport that puts talent, development and competition first.As a growing organisation, we're building more than just a karting league. With plans to expand into other areas of motorsport, we're creating opportunities for people who want to grow with the business and develop their careers as we scale. We're looking for driven individuals who thrive in fast-paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that's moving forward.With regions across the UK, US and Germany, we're growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development.We combine commercial focus with high standards, ownership, and a clear drive for performance. Our environment is dynamic, hands-on, and built for people who are hungry to grow, take responsibility, and help shape a business that's still being written.We're looking for individuals who are motivated by progress, comfortable in a fast-moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement.Role Summary:We're looking for a smart, creative and commercially minded Marketing Executive to join our team and help grow FAT Karting League. This is a broad, hands-on marketing role covering social media, email, content, design, community, partnerships and analysis. But more importantly, we're looking for someone who can think.Someone who understands what looks good, what sounds right, what makes people click and what makes them care. Someone who can write strong copy, spot a good idea, understand an audience and look at performance data to work out what we should do differently next time.You'll help tell the story of FKL, from the racing and competition to the drivers, parents, coaches, teams, partners and personalities behind the brand. You'll create campaigns, develop content and use what you learn to continually improve how we market the business.Social & contentManage and post content across three social accountsPlan content around events, local activity, campaigns and wider brand momentsCreate and develop engaging social content, including graphics and campaign creativeWrite strong, engaging social copy, captions and CTAsTell the stories behind FKL and showcase the faces, personalities and experiences within the leagueStay on top of social trends, formats and conversations and identify opportunities for the brandBuild content plans based on what is happening in the business and what is actually workingUnderstand why certain content performs and use those learnings to improve future contentEvents & content captureAttend selected UK events to help capture content and identify stories and moments worth sharingWork with event teams to brief them on the content we need captured when you aren't there in personIdentify stories, people and moments worth highlighting before, during and after eventsTurn event activity into social content, email campaigns and wider marketing assetsHelp build a strong library of authentic FKL photography and videoEmail marketingPlan and execute around four designed email campaigns per weekWrite engaging email copy and develop clear, effective campaign messagingBuild campaigns around events, offers, local activity and customer journeysSet up and monitor automated emailsTest different messaging, creative and approachesAnalyse email performance and use it to improve future campaignsUse email to tell stories, build the brand and drive actionDesign & marketing materialsCreate graphics and creative assets for social, email and advertisingDesign physical marketing materials, including event signage, flyers, promotional materials and campaign assetsHave a good eye for layout, typography, imagery and what makes creative look goodAdapt messaging and creative for different audiences and channelsMaintain consistency with FKL's visual identity and brand guidelinesCommunity & partnershipsActively engage with our community across social channelsRespond to comments, questions and conversationsIdentify and highlight relevant influencers, drivers, creators and partnershipsHelp showcase our partners and the people contributing to the FKL communityIdentify opportunities to amplify great stories, relationships and contentLook for opportunities to build the FKL brand through relevant people, communities and partnershipsJob requirementsWe're looking for someone with around two years' relevant experience, but we're more interested in the skills, judgement and creativity you can demonstrate.Requirements:Strong copywriting and messaging skillsA good eye for creative, design and what looks goodExperience with tools such as Canva and FigmaComfortable working with email marketing platforms (preferably HubSpot)Strong understanding of social media and current content trendsAn eye for good storytelling and the ability to turn everyday activity into engaging contentIntelligent, commercially aware and analytical, with a genuine interest in understanding what works and whyAble to look at performance data and turn it into practical marketing decisionsOrganised, proactive and able to manage multiple campaigns and deadlinesFAT Karting League is committed to attracting, recruiting, and retaining the most talented individuals, regardless of age, disability, gender identity, gender expression, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion, belief, sex, or sexual orientation. We strive to be a team that supports diversity in the workplace and promotes an inclusive culture in which all team members are respected, empowered, and valued.