Digital Marketing and Content Specialist

Department: Marketing

Reports To: Director, Marketing

FLSA Status: Exempt

Location: Garland, TX

Overview

The Digital Marketing & Content Specialist will support the execution of digital marketing initiatives across Fortified Brands and its portfolio of business units. This role is responsible for managing website content, social media, email marketing, digital assets, and multimedia content while helping ensure consistent brand experience across all customer touchpoints.

The ideal candidate is a creative, organized, and digitally savvy marketer who enjoys both content creation and digital execution. This position works closely with the Marketing Director, Graphic Designer, sales teams, product management, and external partners to support marketing initiatives that drive brand awareness, customer engagement, and business growth.

OUR PURPOSE

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Digital Marketing

• Maintain and update company websites, including Shopify storefronts and WordPress pages.
• Create and deploy email marketing campaigns.
• Support SEO best practices and website content optimization.
• Monitor digital performance and provide basic reporting and recommendations.

Social Media & Content

• Create, schedule, and manage social media content across multiple business units.
• Develop engaging written, visual, and video content for digital channels.
• Assist with photography, short-form video production, and video editing.
• Repurpose content across websites, email campaigns, and social platforms.

Ecommerce Support

• Support with update product listings, collections, promotions, and product content within Shopify.
• Support merchandising initiatives and online customer experience improvements.
• Assist with digital campaigns that drive online sales and customer engagement.

Marketing Operations

• Organize and maintain digital marketing assets, photography, videos, and content libraries.
• Coordinate marketing projects and workflows using project management tools.
• Collaborate with internal teams and external vendors to execute marketing initiatives.
• Support trade shows, events, and other marketing programs as needed.

SUPERVISORY RESPONSIBILITIES: None

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation – Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others’ attention.

Managing Customer Focus – Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.

Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Project Management – Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.

Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Technical Expertise – Effectively applies technical knowledge to solve a range of problems; develops solutions to problems that cannot be solved using existing methods or approaches; is sought out to provide advice or solutions in the area of expertise; keeps informed about current developments in the area of expertise.

Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field preferred.
• 2–5 years of experience in digital marketing, content marketing, or social media management.
• Experience managing websites using Shopify, WordPress and others.
• Experience with email marketing platforms such as Klaviyo ,HubSpot, or Mailchimp.
• Experience creating content for LinkedIn, Instagram, Facebook, Pinterest, and YouTube.
• Basic video editing experience using Adobe Premiere Pro, CapCut, or similar software.
• Working knowledge of Google Analytics and SEO best practices.
• Strong organizational, communication, and project management skills.
• Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, and AI productivity tools.

Preferred Skills

• Shopify administration
• Website content management
• Email marketing automation
• Social media management
• Short-form video editing
• Photography and photo editing
• SEO fundamentals
• Google Analytics (GA4)
• Adobe Photoshop, Illustrator, Premiere Pro
• Canva
• ChatGPT and other AI-assisted marketing tools
• Wrike or other project management software

Certificates/Licenses/Registrations: None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to uphold the stress of traveling.

ACKNOWLEDGEMENTS: The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational need