eCommerce Web Analyst

Equal Opportunity Statement Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status. Key Responsibilities Support cross-functional teams by extracting, analyzing, and validating Ecommerce data Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts Design, develop, and maintain dashboards and recurring reporting Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation Leverage cross-platform data sources to evaluate site, campaign, and test performance Ensure data accuracy and consistency across reporting outputs Conduct diagnostic analyses to identify performance trends and opportunities Contribute to ongoing improvements in analytics processes and reporting efficiency Qualifications Bachelor’s degree required 2+ years of experience in digital or Ecommerce analytics and/or A/B testing Strong analytical mindset with attention to detail Proficiency in Google Analytics and BigQuery (required) Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms Working knowledge of SQL (BigQuery syntax preferred) Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred Basic understanding of statistics and test measurement methodologies Ability to transform data into actionable insights that explain user behavior and on-site activity Strong communication skills and collaborative mindset Base Pay Range $65,000.00-$75,000.00 Benefits Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. #J-18808-Ljbffr kate spade