Social Media & Content Coordinator

Job Description

Job Description

Social Media & Content Coordinator

Optimum Human + Southwest Women's Oncology | Albuquerque, New Mexico

Why This Role Matters

For most people, social media is where they first encounter who we are.

Before they book an appointment. Before they call. Before they trust us with their health. They scroll. They read. They form an impression. And that impression is either working for us or it isn't.

Across seven entities-each with its own brand voice, audience, and purpose-the Social Media & Content Coordinator shapes those first impressions at scale: building presence, protecting reputation, fostering community, and driving the kind of engagement that converts. This is a creative and strategic role for someone who loves the craft of social media and takes the business impact seriously. We hire for attitude and aptitude above all else.

Who We Are

Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion.

Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance.

Together, we operate as a single integrated platform committed to one mission: to deliver new possibilities in medical care, human performance, and health by uniting passion, knowledge, and skill.

What You'll Own

Social Strategy & Content Production

Own social media strategy and execution across all seven entities-developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond. Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.

Content Calendar & Campaign Alignment

Build and manage the cross-entity content calendar aligned to campaigns, events, and launches. Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.

Community Management & Reputation

Own community management across all brand accounts-responding to comments, DMs, and mentions within defined SLAs. Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium. Escalate sensitive interactions appropriately.

Influencer Outreach, Reporting & AI

Lead influencer and partner programs for Optimum Human and United to Cure Cancer. Report monthly on reach, engagement, follower growth, and conversions. Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.

What Success Looks Like

First 90 Days

• Social audit complete; cross-entity content calendar built and operational.
• Community management SLAs established and consistently met.

First 6 Months

• Measurable improvements in reach, engagement, and follower growth across priority brands.
• Reputation programs and influencer partnerships for Optimum Human and United to Cure Cancer launched.

First Year

• Each entity has a distinct, consistent, and growing social presence.
• Consistently embodying the Optimum Standard.

Who Thrives Here

We want people who bring relentless positivity, a hunger to learn, and the drive to elevate everyone around them. You will likely thrive if:

• You take ownership rather than waiting for direction.
• You believe details matter.
• You enjoy solving problems and seek continuous improvement.
• You care deeply about patients and their families.
• You value teamwork and accountability equally.
• You're coachable, curious, and committed to mastery.

What You Bring

Required

• 3–5 years of social media management experience with ownership of multiple brand accounts.
• Strong copywriting skills across distinct brand voices-clinical, wellness, and performance.
• Video-first mindset with hands-on experience producing Reels, TikToks, and Shorts.
• Proficiency in social scheduling tools (Sprout Social, Later, or similar) and reputation management platforms (Birdeye, Podium, or similar).
• Proficiency with AI content tools for copy, ideation, and A/B message testing.

Preferred

• Healthcare or multi-brand marketing experience.
• Influencer and brand partnership management experience.

Our Culture

We act with courage and embrace accountability.

We serve with precision and hold ourselves to impeccable standards-then raise them.

We reject mediocrity and the comfort of "good enough."

We measure success not only by outcomes, but by the integrity, excellence, and humanity we bring to every interaction.

Way Better. Extraordinary by Design.

If you crave mastery, meaning, and measurable impact-welcome home.

Compensation & Benefits

• Competitive salary
• Health benefits
• 401(k)
• Paid time off
• Professional development and continuing education support
• Opportunity to grow within the Optimum Platform

This is a full-time, on-site position at our Albuquerque, New Mexico office.