SEO Copywriter

Job Description

Job Description

Join the Team at Moorings Park as a data-savvy SEO Copywriter!

Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida.

We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles.

If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role.

Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County

Why Choose Moorings Park?

When you join Moorings Park, you become part of an award-winning, purpose-driven organization where people are valued, growth is encouraged, and excellence is celebrated. Our nationally recognized workplace culture, exceptional benefits, and commitment to partner engagement make Moorings Park more than just a place to work—it's a place to build a rewarding career. Together, we create a community where residents and partners alike can belong, connect, and flourish.

About Moorings Park

Moorings Park® Communities is a nationally recognized Life Plan organization with three distinctive campuses in Naples, Florida. We are dedicated to creating Simply the Best® workplaces through a culture of excellence, compassion, innovation, and service.

Recognized as One of the Best Places to Work

We're proud to share that Moorings Park Communities has earned four 2026–2027 Novare Employee Satisfaction & Engagement Certifications , reflecting our unwavering commitment to creating an exceptional workplace where partners feel valued, supported, and empowered to thrive. These honors demonstrate what makes Moorings Park different: we believe exceptional resident experiences begin with an exceptional team. By investing in our partners' growth, well-being, and success, we create an environment where people can build meaningful careers while delivering extraordinary care, hospitality, and service every day.

• Our Mission: Deliver exceptional experiences that honor every individual—ensuring they feel heard, respected, and supported.
• Our Vision: Reimagine longevity for America through thoughtfully designed communities and personalized services.
• Our Creed: Empower individuals to belong, connect, and flourish—nurturing mind, body, and spirit.
• Our Core Values

• Integrity & Ethics
• Not-for-Profit Stewardship
• Service: Compassion & Hospitality
• Passion
• Innovation & Learning
• Respect & Belonging
• Excellence

Enjoy Simply the Best® Benefits

At Moorings Park, we believe in taking exceptional care of our partners so they can provide exceptional care to our residents. We offer a comprehensive benefits package that includes:

• FREE health and dental insurance
• FREE telemedicine services for medical and behavioral health needs
• Vision insurance
• Company-paid life insurance and short-term disability coverage
• Generous Paid Time Off (PTO) program
• Health Savings Account (HSA) with employer contribution
• Retirement plan with employer match
• Tuition reimbursement program
• Wellness program with complimentary access to our on-site fitness center
• Corporate discount programs
• Employee Assistance Program (EAP)
• Supportive and caring executive leadership team

Position Summary Moorings Park is seeking a dedicated and talented [Job Title] to join our team. This role contributes directly to our mission by delivering exceptional service and supporting the well-being of our residents, families, and fellow partners.

Key Contributions

• Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
• Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
• Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.
• Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
• Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice.
• Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
• Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning.
• Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
• Participates in brainstorms and contributes unique, research-informed ideas.
• Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.
• Complies with all applicable laws, regulations, and organizational procedures

What Success Looks Like:

• Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity.
• Bounce rates decrease while qualified form fills and sales-ready leads increase.
• Our content library becomes smaller, sharper, and more aligned with our positioning.
• Sales teams feel that digital leads “sound like” our ideal prospect before the first call.

Qualifications & Requirements

• Excellent oral and written communication skills in the English language required.
• During emergencies or natural disasters, may be required to remain on duty for the duration of the event.
• 2+ years of experience in SEO copywriting, content strategy, or a similar role.
• Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
• Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
• Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
• Excellent oral and written communication skills in the English language required.
• Proficient with MS Office (Word, Excel, Outlook).
• Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
• Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
• Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums.
• Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.
• Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.
• Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience.
• Ability to interpret analytics and apply insights to strengthen content strategy.
• Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital.
• Demonstrate a unique perspective in creative discussions and brainstorms.
• Strong grasp of voice and tone appropriate for a luxury brand and affluent audience.

How to Apply:

Please include:

• Your resume
• 3–5 writing samples (ideally long-form SEO or thought leadership pieces)
• A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit