Marketing Manager

The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration. This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals. You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication. Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners. Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations. Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth. Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns. Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations. Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content. Coordinate co‑branded content, training materials, and partner enablement assets. Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution. Requirements 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing. Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution. Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills. Core Competencies Demonstrates expertise in driving growth through strategic leadership in affiliate, aggregator, and channel marketing, with a strong focus on performance marketing and multi‑channel campaign execution. Capable of building and nurturing partner relationships while optimizing marketing initiatives to achieve revenue goals. Highest-signal resume keywords Digital Marketing Affiliate Marketing Performance Marketing Analytics Tools Multi-Channel Campaign Execution ATS Optimization Keywords Hard Skills Digital Marketing Affiliate Marketing Performance Marketing Campaign Execution Funnel Diagnostics Program Optimization Reporting Stakeholder Communication Partner Management Co-Branded Campaigns Soft Skills Cross-Functional Collaboration Relationship Building Strategic Leadership Industry Keywords Channel Marketing Partner Ecosystems Digital Advertising Social Media SEO Web Content Tools & Technologies Google Analytics Campaign Manager CRM Platforms CMS Platforms Advanced Excel #J-18808-Ljbffr