Digital Content Assistant (Student)

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community. This position is available only to enrolled American University students. Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid. Important guidance for current American University employees: American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings. Applying outside of your employee Workday account may cause delays in a hire process. Department: Kogod School of Business Time Type: Part time FLSA Status: Non-Exempt Job Description: Summary: The marketing communications team at the Kogod School of Business is dedicated to promoting the school’s brand and engaging our community through innovative and impactful marketing strategies. We work collaboratively to create content that resonates with our audience and supports the school’s mission and goals. We are seeking an astute student worker to assist with day-to-day projects and activities. In this role, you will help develop engaging and dynamic multimedia materials, draft and post social media content, and work directly with core audiences to support the school’s enrollment initiatives. This role requires a strong understanding of the social media landscape and exceptional storytelling skills tailored for digital platforms. Your contributions will help build brand awareness, reach key stakeholder audiences, and engage the Kogod community. Essential Functions: Social Media Coordination: Lead on content capture for organic social media; draft relevant, timely content for social media; use Canva to create static and motion social media graphic assets; independently post and schedule social media content following content calendars. Website Support: Upload blog articles, draft new web pages, and other needs within the Content Management System (CMS) as assigned. Team Collaboration: Actively listen during and contribute to team brainstorm sessions and other meetings. Event Promotion and Support: Assist in the promotion of events through various channels, ensuring maximum reach and participation. Attend events to provide live social media coverage and/or interview faculty, students, staff, alumni, or other key individuals in support of content development. Digital Engagement: Monitor and report on digital trends to help guide our marketing strategies and ensure relevance. Administrative Support: Provide administrative support to the marketing communications team as ne