Service Sales Representative
Eagle Fire
Service Sales Representative
Cana Communications, an Eagle Fire-owned company, has helped protect people and property through life safety systems since 1982. We provide fire alarm, security, communications, and other low-voltage solutions tailored to the needs of the facilities we serve.
What We Offer
- Competitive base salary and commission plan
- Company-provided vehicle and gas card for business use
- NICET testing and education reimbursement
- Paid time off and 10 paid holidays
- Medical, dental, and vision insurance
- Company-paid life insurance
- Short-term and long-term disability insurance
- 401(k) with company matching
Position Overview
The Service Sales Representative grows service revenue and develops lasting customer relationships across Cana Communications' fire, life safety, and low-voltage solutions.
This position manages the complete sales cycle for inspection, maintenance, repair, and recurring service opportunitiesfrom prospecting and customer discovery through proposal development, follow-up, and close. The Service Sales Representative works closely with operations, estimating, and technical teams to develop solutions that are accurate, competitive, and operationally achievable.
What You'll Do
- Develop and execute territory and account plans that support assigned revenue, margin, and growth goals.
- Build a balanced pipeline of inspection, maintenance, repair, and recurring service opportunities.
- Generate new business through prospecting, referrals, networking, customer outreach, and market research.
- Develop trusted customer relationships by understanding each customer's facilities, systems, compliance requirements, service history, and business priorities.
- Conduct customer meetings and site visits to identify needs, recommend solutions, and uncover opportunities to expand existing relationships.
- Prepare and present accurate proposals and quotations for fire alarm, low-voltage, inspection, maintenance, repair, and service work.
- Read and interpret blueprints, specifications, inspection findings, and scopes of work to develop appropriate customer solutions.
- Partner with operations, estimating, and technical resources to confirm scope, labor, materials, pricing, scheduling considerations, and operational capacity before making commitments.
- Clearly communicate solution value, scope, assumptions, exclusions, and customer responsibilities while providing the follow-up and negotiation needed to close business.
- Maintain complete and current customer, activity, opportunity, proposal, and forecast information in Salesforce.
- Provide leadership and branch operations with reliable visibility into opportunity value, timing, probability, risks, and next steps.
- Coordinate the handoff of sold work to operations, ensuring that scope, pricing, documentation, scheduling information, and customer expectations are clearly communicated.
- Remain engaged as needed during service delivery to support a positive customer experience and the timely resolution of concerns.
- Represent Cana Communications / Eagle Fire at customer events, trade shows, association meetings, product demonstrations, and other business-development activities.
- Maintain knowledge of company capabilities, applicable industry requirements, market conditions, and competitive offerings through ongoing sales, product, technical, code, and systems training.
What Success Looks Like
The successful candidate is a consultative and disciplined sales professional who:
- Listens to understand customers' operational, technical, and compliance needs before recommending a solution.
- Consistently prospects, follows up, and maintains an accurate sales pipeline.
- Can understand technical information and explain solutions clearly to both technical and nontechnical audiences.
- Considers scope accuracy, pricing, margin, operational capacity, and long-term account value.
- Collaborates effectively with sales, estimating, operations, and technical teams.
- Takes ownership of commitments and remains engaged through the successful customer handoff.
Qualifications
- Two to five years of successful sales experience involving low-voltage systems, fire alarm systems, technical services, facility solutions, or a comparable service-based offering.
- Demonstrated ability to develop customer relationships, manage a sales pipeline, prepare proposals, and close business.
- Ability to read and interpret blueprints, specifications, and scopes of work to prepare accurate quotations.
- Strong presentation, verbal, and written communication skills.
- Proficiency with standard business applications and CRM platforms such as Salesforce.
- Valid driver's license with an acceptable driving record.
- Ability to travel within the assigned market, including occasional overnight travel.
- Ability to obtain and maintain any licenses or certifications required by applicable national, state, or local requirements.
- Authorization to work in the United States and ability to successfully complete applicable background screening and drug-testing requirements.
Preferred Qualifications
- Bachelor's degree in business, communications, engineering, marketing, or a related field. Relevant experience and industry knowledge may be considered in place of formal education.
- Experience selling fire alarm, security, CCTV, voice/data, communications, or other low-voltage systems.
- Familiarity with inspection, maintenance, repair, and recurring service agreements.
In compliance with the Drug-Free Workplace Act of 1988, we maintain a drug-free workplace and operate a Drug-Free Workplace Program.
Cana Communications, an Eagle Fire-owned company, is an Equal Opportunity Employer.
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