Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is not a campaign monitoring role. You'll be responsible for: Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting You'll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you. Google Ads Management Plan, launch, and optimize campaigns across: Google Search Display Performance Max (PMax) Local Services Ads (LSA) Manage: Keyword research Match types Negative keywords Bid strategies Ad copy Monitor budgets, campaign pacing, and daily performance. Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management Build and optimize campaigns across: Facebook Instagram Manage campaigns focused on: Brand awareness Lead generation Remarketing Build and optimize: Custom audiences Lookalike audiences Retargeting campaigns Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance. Landing Pages & Conversion Optimization Work with landing page platforms such as: Unbounce Instapage Similar tools Conduct A/B testing on: Headlines CTAs Forms Layouts Continuously improve landing page conversion rates through testing and optimization. Performance Analysis & Reporting Build weekly and monthly performance reports. Monitor: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Identify trends, optimization opportunities, and performance issues early. Present actionable recommendations backed by campaign data. What Makes You a Strong Fit You think in business outcomes—not vanity metrics. You treat advertising budgets like your own investment. You proactively identify issues before they become problems. You continuously test, optimize, and improve performance. You stay current with advertising platform updates and industry trends. You thrive in fast-paced, performance-focused environments. You take ownership of campaign performance from strategy through optimization. Required Experience & Skills Experience 3+ years of hands-on paid media management experience. Proven experience managing: Google Ads Google Search Performance Max (PMax) Local Services Ads (LSA) Experience managing Meta Ads campaigns end-to-end. Experience managing monthly advertising budgets of $50,000+. Core Skills Strong analytical and problem-solving abilities. Proven ability to optimize campaigns based on performance data. Experience managing multiple campaigns simultaneously. Excellent written and verbal English communication skills. Comfortable working independently in a remote environment. Nice-to-Have Experience in: Home services B2B Local service businesses Familiarity with: HubSpot CallRail CRM platforms Call tracking systems Experience supporting: Multi-location businesses Franchise organizations Basic HTML and CSS knowledge for landing page updates. What a Typical Day Looks Like Review paid media dashboards and campaign performance. Optimize bids, budgets, audiences, and ad creatives. Launch new Google and Meta campaigns. Monitor campaign pacing and advertising spend. Test new ad copy, creatives, and landing pages. Analyze campaign data and identify optimization opportunities. Prepare reports and growth recommendations. Collaborate with marketing leadership on campaign priorities. In short: You'll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend. Key Metrics for Success (KPIs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Lead quality and revenue contribution Budget efficiency and campaign scalability Why Join Us? Own paid media strategy across multiple advertising platforms. Make a direct impact on lead generation and revenue growth. Join a performance-focused environment with measurable outcomes. Work with modern advertising tools and technologies. Fully remote role with long-term growth opportunities. Career progression into: Senior Paid Media Specialist Performance Marketing Manager Growth Marketing Manager Head of Paid Media Interview Process Initial Recruiter Screening Spark Hire Intro Video (3–5 minutes) Recruiter Interview Practical Assessment (Campaign Strategy & Optimization Scenario) Client Interview Offer & Onboarding What Happens After You Apply After submitting your application, you'll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the next step in our hiring process and can be completed whenever it's convenient for you. Rather than repeating your background across multiple screening calls, you'll have one opportunity to introduce yourself, discuss your paid media experience, and highlight the results you've achieved. Your video will be reviewed by the hiring team before moving to the next stage, helping streamline the interview process. You can record your video as many times as you'd like before submitting it—only your final version will be reviewed. Please keep an eye Pavago