Marketing Business Analyst
Experis/Manpower Group
We are seeking a Marketing Business Analyst for a long term contract opportunity. This role oversees the strategic, tactical, and operational administration of Client's Marketing Automation Platform-primarily HubSpot-to ensure marketing technology, data, and insights are optimized to support marketing, sales, and broader business objectives.
Job Title: Marketing Business Analyst
- Serve as the primary HubSpot Administrator, providing expert guidance, maintaining system integrity, and optimizing existing and emerging platform capabilities.
- Develop and present recommendations for marketing campaigns, helping define key deliverables, success metrics, and performance insights.
- Partner with Marketing and Sales teams to communicate HubSpot capabilities, gather stakeholder input, and support alignment in a collaborative, fast-paced environment.
- Create, analyze, and report on marketing performance metrics, recommending improvements and executing enhancements to drive better outcomes.
- Manage system access, validate functionality, troubleshoot integration and deliverability issues, and conduct root-cause analysis to ensure reliable, error-free platform operations.
- BA/BS degree in Marketing/Business Management, or Computer Science/Information Management, with interest and aptitude in marketing, sales and technology.
- A minimum of 2 years' experience with utilizing and administering HubSpot marketing automation platform. Certifications in marketing automation platforms a plus.
- Experience with email and landing page development, custom data objects, forms tracking, closed loop reporting, analytics, and integration with Salesforce.com and other applications.
- A strong working knowledge of Salesforce.com CRM, related utilization by marketing and sales teams, and associated metrics to gauge marketing results. Familiarity with Seismic and/or similar content management platforms a plus.
- Requires understanding of optimal customer lead journeys in coordination with marketing and sales processes and the ability to define and track success measures.
- Exceptional organization and communication skills, and ability to thrive in a dynamic marketing environment.
Vacancy posted 5 days ago
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