General Sales Manager

PA, Harrisburg

Full time

REQ-41733

WHTM-TV (abc27), the ABC affiliate serving South Central Pennsylvania and owned by Nexstar Media Group, is seeking an experienced and results-oriented General Sales Manager to lead our Sales Department. The successful candidate will be responsible for driving revenue growth across broadcast, digital, and emerging platforms while developing and leading a high-performing sales team.

The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory, budgeting, forecasting, revenue goal achievement, and strategic planning. This position also works closely with national sales partners to maximize revenue opportunities and support the station's overall business objectives.

Essential Duties & Responsibilities

• Provide leadership and direction for the broadcast and digital sales teams.

• Develop and execute sales strategies that drive growth and exceed revenue goals across local, national, digital, and new business categories.

• Lead new business development initiatives and expand existing client relationships.

• Recruit, train, coach, and develop talented sales professionals.

• Make decisions regarding hiring, evaluation, promotion, and termination of employees in accordance with company policies.

• Manage advertising inventory, pricing strategies, discount rates, and revenue forecasting.

• Prepare and manage departmental budgets and approve expenditures.

• Monitor sales performance and analyze reports to identify opportunities for revenue growth and operational improvement.

• Resolve customer concerns regarding sales and service.

• Plan and direct staffing, training, and performance evaluation programs.

• Create and review operational records, sales reports, and forecasts to evaluate profitability and business performance.

• Direct Accounts Receivable efforts within the Sales Department.

• Collaborate with station and corporate leadership to achieve strategic revenue objectives.

• Perform other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration, or a related field, or an equivalent combination of education and work experience.

• Minimum of five years of media sales experience.

• Previous sales management or leadership experience preferred.

• Strong understanding of broadcast, digital, and multi-platform advertising sales.

• Excellent verbal and written communication skills.

• Proven ability to lead, motivate, and develop high-performing teams.

• Experience establishing long-range objectives and implementing strategies to achieve business goals.

• Ability to coach, mentor, and develop employees.

• Strong analytical, organizational, and problem-solving skills.

• Proficiency with computers and standard office equipment.

• Valid driver's license with an acceptable driving record.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.