Marketing Technology Technical Analyst

Role Description

This is a REMOTE, contract role with our fortune 100 client. We have been working with them for over 20 years and you will be joining our team of 50+ professionals.

Martech Technical Analyst - East Coast hours

• Key skills - Salesforce Marketing Cloud, CRM
• Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC for segmentation, personalization, and automation.
• Manage Contact Builder, including identity resolution, relationship modeling, and customer data architecture across CRM systems and data extensions.
• Configure Salesforce Marketing Cloud (SFMC), including business units, subscriber architecture, data extensions, and automation schedules.
• Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs, and data synchronization.
• Integrate CDP and enterprise systems to unify customer data and improve segmentation and activation.
• Implement identity resolution and deduplication strategies to create unified customer profiles.
• Design and optimize Automation Studio and Journey Builder workflows to improve engagement and operational efficiency.
• Maintain data governance, compliance, and data quality across CRM and SFMC environments.
• Develop event-driven marketing solutions for real-time, trigger-based customer engagement.
• Create customer segmentation strategies using SQL, CRM data, and SFMC data extensions.
• Integrate CRM, CDP, analytics, and marketing platforms to enable seamless data flow and campaign execution.
• Support CRM migration initiatives, ensuring successful transition of data, automation, and segmentation into SFMC.

Qualifications

• 6+ years experience with Salesforce Marketing Cloud and CRM
• SFMC, Contact Builder, Journey Builder, Automation Studio, SQL, Salesforce CRM, Marketing Cloud Connect, REST API, SOAP API, ETL, CDP, Data Extensions, Identity Resolution, Data Modeling, Customer Segmentation, CRM Integration, Event-Driven Marketing, JSON, SFTP, Data Governance, Marketing Automation.

Benefits