Senior Manager Healthcare

Description

About Birdeye
Birdeye builds AI coworkers for multi-location brands. Jay for marketing, Myna for operations, and Robin for customer experience orchestrate AI agents to win AI visibility, book appointments, and drive consistent CX at every location. They run on BirdAI, the Agent OS built on 13 years of multi-location data infrastructure and 3,000+ integrations. BirdAI consolidates every signal, reasons with industry, brand and location context, and acts autonomously or with a human in the loop.

Birdeye is trusted by the world's largest multi-location brands across healthcare, dental, restaurants, financial services, auto, retail, and property management. G2 ranks Birdeye #1 in Enterprise Multi-Location Marketing Platforms and named it to the 2026 Best Agentic AI Products list. Learn more at birdeye.com.

Team: Product & Customer Marketing

Reports to: SVP, Product Marketing

Location: Palo Alto, CA

Level: Senior Manager · Individual contributor

The role in one line

Own healthcare and dental end to end — the vertical narrative for our largest segment, and the go-to-market for Myna, our AI coworker for front desk operations.

Why this job exists

Patient discovery moved. Families now ask ChatGPT and Gemini where to take a parent, and patients search before they schedule — which means a health system's visibility is decided at the location level, by reviews, listings, and local content, not by the homepage. Most systems have no strategy for that channel and no idea which of their locations are invisible in it.

Then the demand they do earn dies at the front desk. Calls go unanswered, screening is inconsistent, and access to care becomes a staffing problem nobody can hire their way out of.

Those two problems are one story, and this role owns telling it. Generic messaging does not survive contact with a health system or a dental group. We need someone who speaks both fluently, and who can turn that fluency into copy a seller can carry tomorrow.

What you'll own

The healthcare and dental narrative. Segment positioning and buyer-specific messaging for the distinct people in the room: system CMO and digital marketing, patient access and contact center leadership, service line owners, DSO and dental group operators, plus the compliance and IT reviewers who can stall a deal at stage four. Healthcare and dental are two different buyers — treat them that way.

Myna go-to-market. Positioning, launch, and enablement for Myna as she moves through beta to general availability. Myna is an AI-native company funded by Birdeye, and she runs on BirdAI with integrations across EHRs, PMSs, and CRMs. You own the story that connects marketing to operations: the same platform that gets a patient to call, gets them booked.

The compliance conversation. HIPAA, BAAs, PHI handling, SOC 2, and the EHR and PMS integration questions. Your job is to move these from a late-stage blocker to an early-stage differentiator.

Proof. Build and maintain the cleared healthcare and dental proof library — outcomes, benchmarks, case studies, references — with our name-abstraction and clearance rules applied. Every stat you publish is one a seller can say out loud without checking first.

Competitive intelligence specific to patient acquisition, patient access, and healthcare reputation, including the point solutions that only show up in this vertical and the AI scheduling entrants moving toward it.

Enablement. Talk tracks, discovery questions, ROI framing, and objection handling for the enterprise AEs and solution engineers selling into health systems and dental groups.

Requirements

What we're looking for

• 6+ years in B2B product marketing or adjacent GTM, with meaningful time in healthcare, dental, or health tech.
• You understand how health systems and dental groups buy: committees, security review, procurement, pilots, and the permanent gap between corporate marketing and the individual location.
• You've written for a regulated buyer and know where the guardrails sit.
• Strong writer, clear presenter. You can hold your own in front of a health system marketing leader without a script.
• Comfortable with data and honest about it.
• Hands-on curiosity about agentic AI. You'll be explaining what Myna does on a live call; you need to have listened to her do it.
• Bonus: patient access, revenue cycle, EHR or PMS ecosystem experience, or multi-location marketing at scale.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!