Director of Marketing

Job Description

Job Description

The Director of Marketing is a strategic, data-driven leader who develops and executes integrated marketing and communications strategies that advance the association’s mission, grow membership, and strengthen brand awareness.

This role is well suited to a collaborative, adaptable professional who thrives in a dynamic environment, embraces emerging AI-powered tools, and is committed to accountability and measurable results.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Develop and execute an integrated annual marketing plan aligned with the association’s strategic goals and membership growth objectives.

• Shape brand identity, messaging, and positioning across all channels, including digital, print, email, social media, and events.

• Lead campaigns that support membership recruitment, retention, and engagement.

• Use data tools for audience segmentation, marketing automation, and analytics to improve efficiency and personalization.

• Stay current on emerging marketing technologies and champion the responsible adoption of AI tools across the marketing function.

• Establish and maintain internal guidelines for using AI tools in content creation and audience targeting.

Data Reporting & Performance Analytics

• Build, maintain, and present reports that track key performance indicators such as membership growth, campaign ROI, email performance, website traffic, and social media engagement.

• Translate data insights into clear, actionable recommendations for the organization.

• Manage and optimize marketing dashboards using Google Analytics, Feathr,and PropFuel or comparable platforms.

Collaboration & Cross-Functional Teamwork

• Partner closely with the Programs, Membership, Events, and Advocacy teams to ensure aligned and consistent messaging.

• Serve as a strategic thought partner to the Executive Vice President and staff on communications planning and execution.

• Manage relationships with external vendors, designers, agencies, and freelancers as needed.

Content & Communications

• Create high-quality content, including social media posts, member communications, and website copy.

• Maintain a content calendar and ensure the timely, consistent delivery of marketing materials.

• Oversee the association’s social media presence and digital advertising campaigns.

 

• Applicants must be able to write content that motivates readers to register for professional development programs and other member value services offered by AIANYS.

 

\nCompany Description

American Institute of Architects New York State is a not for profit 501c(6) organization representing architects throughout New York. Our core objective is the health, safety and welfare of the public through legislative activities, education programs and publications.

Company Description

American Institute of Architects New York State is a not for profit 501c(6) organization representing architects throughout New York. Our core objective is the health, safety and welfare of the public through legislative activities, education programs and publications.