Digital Marketing Specialist

Bring your digital marketing expertise to a growing, purpose-driven organization where your work will have a direct impact on brand awareness, lead generation, and business growth. As a Digital Marketing Specialist, you'll have the opportunity to take ownership of digital initiatives, turn data into actionable insights, and make complex industrial and environmental solutions easy to understand. The position will play a key role in advancing Tradebe's digital marketing capabilities while promoting our Sustainability at Work story and broader sustainability initiatives. Key Job Responsibilities Own and continuously improve Tradebe's U.S. website , including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed. Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives. Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools . Develop and maintain marketing dashboards, KPIs, and campaign performance reporting , translating data into actionable recommendations and opportunities for improvement. Create and manage content for the company website, blog, email campaigns, and social media channels, including LinkedIn. Develop marketing content tailored to industrial and technical B2B audiences , including case studies, brochures, presentations, infographics, sales enablement materials, and other digital and print collateral. Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages. Support the planning and execution of trade shows, industry conferences, customer events, and webinars , including logistics, promotional materials, digital promotion, lead capture, and post-event reporting. Create and manage paid digital advertising campaigns , including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization. Manage relationships with external vendors, agencies, web developers, and graphic design partners as required. Perform additional duties as assigned. Do you have what it takes? Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field. 3+ years of experience in digital marketing, website management, or marketing communications. Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation. Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms. Strong content creation and graphic design skills, including experience with Adobe Creative Suite, Canva, or similar tools. Excellent written and verbal communication skills, with experience translating technical information for B2B audiences. Experience in industrial, environmental, manufacturing, engineering, energy, or other technical sectors is a plus. Why Tradebe is Right for You! This is an opportunity to join Tradebe at a time of transformation and growth, where Marketing has the opportunity to play an increasingly important role in supporting the business. You will have the ownership and autonomy to shape how we approach digital marketing, improve our capabilities, and bring new ideas to life. Rather than simply executing established processes, you will have the opportunity to challenge how we work and help build stronger, more effective marketing practices. Your work will have direct visibility and business impact. From strengthening our digital presence and generating leads to supporting commercial teams and improving how we measure marketing performance, you will be able to see how your contributions help drive the business forward. If you are looking for a role where you can take ownership, influence change, and make a measurable impact, Tradebe offers the opportunity to do so in a global, purpose-driven organization. Competitive pay and benefits Student loan repayment assistance Generous vacation and sick plans Medical (including telehealth), dental and vision 401k Retirement match Flexible spending accounts (FSA) Health savings accounts (HSA) Agency paid, basic life and AD&D insurance Career ladders, professional development, and promotion opportunities Leadership opportunities Great work environment and culture And MORE! The annual salary for this position ranges from $65,000-$80,000/year depending on factors such as your location, experience, skills, and qualifications. Please note that the top end of the range is not guaranteed. This range is provided to offer transparency and should not be interpreted as a guaranteed offer. Final compensation will be determined through a thoughtful assessment of your background and fit for the role. In addition to base salary, this position is eligible for bonus potential , in line with our company's bonus policies. Tradebe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law. #J-18808-Ljbffr TRADEBE