Marketing Lead

EMCD is a global crypto technology company building an ecosystem of innovative products and services. We are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets. In this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results. Key Responsibilities Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets. Drive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners. Identify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact. Lead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis. Strengthen EMCD’s brand presence and visibility across mining media, industry communities, and digital channels. Manage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels. Build data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards. Coordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives. Develop retention, reactivation, and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value. Track and report key marketing metrics, campaign performance, and business results to senior leadership. Requirements 5+ years of experience in marketing, growth marketing, or product marketing. Experience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries. Proven track record in performance marketing, demand generation, and customer acquisition, supported by measurable results. Strong analytical skills and experience working with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards. Experience developing and executing marketing strategies across international markets. Ability to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment. A proactive, hands-on approach with strong ownership and cross-functional collaboration skills. Nice to Have Understanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics. Established network within mining media, industry communities, or among crypto and mining KOLs. Experience in B2B marketing and account-based marketing targeting large clients. Knowledge of the US mining market. Spanish language skills. What Makes This Role Exciting International growth: Drive EMCD’s expansion into key global mining markets, including the USA and LATAM. Real business impact: Directly influence miner acquisition, connected hashrate, and revenue growth. Ownership and autonomy: Take the lead in shaping marketing strategies, testing new approaches, and driving execution. Challenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry. Cross-functional collaboration: Work closely with business leaders, product teams, and marketing specialists to turn ideas into results. Join EMCD and help shape the future of Bitcoin mining worldwide! #J-18808-Ljbffr