Growth Strategist

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Company Description:

To invent something new, sometimes you have to go back to the basics. Consumer51 was founded in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self-interest. "Shouldn't marketing always be focused on the consumer?" We asked. It's a simple premise, really — marketing 101, but so often forgotten. Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story. Doing right by consumers is the most reliable way to grow your company. Because we all wear the consumer hat many times each day, we're sure you can relate to the power of a positive consumer experience. Our secret is never forgetting that. With this approach, we push clients to 51% — that critical tipping point where marketing takes on a life of its own — where your consumers can't help but talk about your brand with friends and family. This is the philosophy that guides everything we do. If you resonate, we'd love to hear from you!

Job Brief:

Consumer51 is seeking a Growth Strategist to join our global team. The role is responsible for driving business expansion through the development and execution of effective marketing strategies. This role involves working closely with clients, understanding their objectives, and creating comprehensive plans to achieve growth. A successful Growth Strategist contributes not only to client service but also plays a pivotal role in shaping internal growth initiatives within the company. This role requires innovative thinking, a deep understanding of market trends, and a commitment to optimizing processes for overall success.

Responsibilities:

Marketing Strategy Development:

• Develop comprehensive marketing strategies aligned with client objectives and company goals.
• Conduct thorough market research to identify opportunities and trends.
• Collaborate with cross-functional teams to create integrated marketing campaigns. Client Service:
• Serve as the primary point of contact for assigned clients.
• Build and maintain strong client relationships through regular communication and strategic guidance.
• Understand client needs and objectives, ensuring the delivery of high-quality solutions.

Internal Growth Strategies:

• Collaborate with the VP of Growth and company leadership to help develop internal growth strategies to enhance company performance.
• Collaborate with leadership to identify new business opportunities and areas for expansion.
• Provide insights and recommendations for optimizing internal processes and workflows.

Data Analysis and Reporting:

• Utilize data analytics to measure the success of marketing campaigns and adjust strategies accordingly.
• Prepare regular reports for clients and internal stakeholders, highlighting key performance indicators and prepare to present findings and recommendations.

Team Collaboration:

• Work closely with the marketing, design, and development teams to ensure seamless execution of strategies.
• Foster a collaborative and innovative work environment.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field preferred, but not required
• 5+ years of experience in marketing strategy development, preferably in a digital agency environment.
• Proven track record of successful client service and relationship management.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills.
• Innovative thinker with the ability to identify and capitalize on growth opportunities.
• Knowledge of current marketing trends and emerging technologies.

Does this sound like you? Great! Now here is a little more about the team… We are a global organization that offers a competitive salary and benefits. We have a flat structure and a vibrant culture. Join us, we think you will like it here!

This description is intended to describe the type of work being performed by a person assigned to this position. It is not an exhaustive list of all duties and responsibilities required of the employee. Consumer51 is an Equal Opportunity Employer. The Company is committed to the principles of equal employment opportunity for all employees and applicants for employment.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Yes/No: Do you have 5+ years of experience in marketing strategy?
• Yes/No: Do you have a proven track record of successful client service and relationship management?
• Yes/No: Are you located in New Mexico or the greater Philadelphia area?

Work Location: Remote