Senior Media Planner

ROLE OVERVIEW

Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands. This is an exciting opportunity for an ambitious programmatic expert on the rise to join the Retail Media team in our fast‑paced New York office, focusing on activation across the funnel. Located in the heart of Soho, Croud New York is home to a group of highly‑skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands‑on experience working with some of the world’s leading brands across every industry sector. As a planning expert, you’ll excel at turning insights into actionable recommendations for clients, creating strategies that deliver on business needs that will grow brands. Ideally, you’ll have experience in working with activation & analytics teams, as well as external publishers to create media plans. Alongside that, you’ll be adept at using audience and market insight to direct your planning work, using industry tools to surface data that will help Croud’s clients make informed decisions about their audience, the markets they operate in, and their competitors. You’ll also have experience working closely with clients, helping them to solve problems and make smart decisions about how to invest their media budgets. You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance. As well as helping our clients plan for the future, you’ll be closely involved with monitoring performance in real‑time, passing insight back to Croud’s channel experts and helping them to build a holistic view of their campaigns. You’ll help to decipher campaign success and return on investment, and act as counsel to some of Croud’s biggest and most prestigious clients. You’ll be interested in learning more about the other parts of the digital marketing world and how they interact to drive client success: content, SEO and creative. Our Strategy & Planning team is a connection point between other specialties, and over time you’ll be encouraged to develop your skills and expand the scope of your role to meet evolving client needs. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data‑backed recommendations and has the proven ability to lead strategic planning initiatives, including budget and channel allocation, and audience development. We’re looking for someone who can apply creativity to an intelligence‑based discipline and who can successfully develop and integrate channel outcomes based planning. If you’re a savvy planner looking for a new challenge at a truly unique agency, we want to hear from you.

RESPONSIBILITIES & OBJECTIVES

Take ownership of the media plan development, implementation, and execution. After, provide analysis and in‑fight optimization guidance. Comfort with analyzing data and real time analysis to inform planning decisions and contribution to ongoing reporting deliverables & QBR. Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients. Help to develop scenario plans, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will create measurable impact to a client’s businesses, not just success of media metrics. Cross‑channel media planning, ensuring a data‑backed media mix and tactical decisions. Oversee audience, market, and competitor intelligence projects, ensuring that insights are actionable and matter to clients’ business. Collaborate with cross‑functional stakeholders, manage escalations, and identify and work to connect client opportunities. Complete analysis, identify trends in client and competitive data and help change on‑going activation based on evaluation of data. Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars. Work directly with clients to build relationships and trust for Croud.

DESIRED QUALIFICATIONS

3+ Years of media planning experience. Demonstrable in‑depth experience as an Assistant Planner. We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles. Experience of campaign planning that has driven demonstrable results for clients. Experience of presenting to clients and ‘selling‑in’ ideas, and of working closely with senior stakeholders to understand their business objectives. Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation. Detail‑oriented, good follow through, able to multitask, and work well under tight deadlines in a fast‑paced environment. Demonstrate ability to learn new proprietary software and processes quickly and proficiently. Hands‑on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360. Hands‑on experience of industry planning & insight tools is a nice‑to‑have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E‑marketer. All the essentials: Excel/Google Sheets, Powerpoint/Google Slides.

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include: 20 days vacation a year with 12 public holidays observed Enhanced paid parental leave Healthy in‑office meals and snacks 401(k) Savings Plan (100% Matching up to 4%) Sales commission with pitch opportunities Annual performance bonus Pre‑tax commuter benefits Full paid medical insurance for employee (including dental and vision) Dependent contribution to medical, dental and vision coverage Employer paid life insurance coverage Monthly wellness membership stipend Access to health guidance and wellness resources Free Citi bike membership Hybrid workspace support – home office setup is provided Agile working policy Opportunity to work abroad in Croud’s international offices. Regularly scheduled social events and quarterly team offsites

COMPENSATION

Salary Range for this position is $75,000 - $85,000 per year. Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. We operate on a hybrid model of 3 days in office per week. Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, ethnicity, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. #J-18808-Ljbffr Croud