Associate Director, Marketing & Enrollment Analytics

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Marketing & Enrollment Analytics based in the United States. The Associate Director, Marketing & Enrollment Analytics will lead the development and execution of analytics strategies that strengthen marketing effectiveness and enrollment performance within a mission-driven, virtual-first higher education environment. Acting as the primary analytics partner to Marketing, Enrollment, and Field teams, this role will transform complex data into actionable insights that inform investment, improve conversion, and support institutional growth. The position combines advanced marketing measurement, enrollment funnel analysis, statistical modeling, and business intelligence to uncover opportunities and guide strategic decisions. It will also lead the marketing measurement roadmap, establish standards for metrics and testing, and advance automation to support continuous performance monitoring. Working collaboratively with institutional analytics colleagues and business leaders, the successful candidate will help build reliable data foundations and a more informed, data-driven operating culture. Accountabilities - Analyze marketing performance across channels, campaigns, audiences, programs, and geographies to identify performance drivers and improvement opportunities. - Evaluate marketing investment and ROI throughout the acquisition and enrollment funnel, from lead generation and applications to enrollment, student starts, and cost per enrollment. - Advance marketing effectiveness measurement through attribution, incrementality analysis, experimentation, lift studies, geographic testing, and related methodologies. - Lead the development and application of Marketing Mix Modeling to assess channel investment and recommend budget allocation. - Analyze data from digital advertising platforms, including Google Ads and Meta, as well as CRM systems, paid media, organic activity, and other marketing sources.

- Translate complex marketing and enrollment data into clear insights, recommendations, and actions for business leaders and cross-functional partners. - Establish and maintain marketing data quality and tracking standards, including channel spend data, UTM parameters, campaign naming conventions, and lead source integrity. - Partner with Marketing to share enrollment outcomes with advertising platforms through offline conversion uploads and conversion APIs, supporting optimization toward applications and student starts. - Analyze the full enrollment funnel and evaluate performance across programs, channels, sources, geographies, partners, and student segments. - Identify opportunities to improve conversion rates, targeting, productivity, and overall enrollment outcomes. - Contribute to enrollment forecasting, lead trend analysis, scenario planning, and cross-functional projects connecting Marketing, Enrollment, and Field performance. - Use Power BI, SQL, and Python or R to query, model, and analyze institutional and marketing datasets. - Investigate data, validate assumptions, test findings, and identify gaps in existing reports or data structures. - Leverage AI and automation to monitor performance, detect anomalies, and trigger timely alerts and actions beyond routine reporting. - Define requirements for new or enhanced reports, measures, dashboards, and data views based on business needs. - Partner with the Institutional Analytics team on shared data models, governance, and Power BI standards while leading the marketing measurement roadmap and metric definitions. Requirements: - Bachelor's degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field.