Marketing Manager

Job Overview:
We are seeking a creative, strategic, and results-driven Marketing Manager to promote our preschool's programs and enhance our community presence. The Marketing Manager will be responsible for creating and implementing effective marketing campaigns, managing online and offline brand visibility, and ensuring consistent enrollment growth.


Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement comprehensive marketing strategies to support enrollment goals, community outreach, and brand awareness.
• Align marketing initiatives with the preschool's vision and educational philosophy, ensuring consistency in messaging and positioning.
• Lead the creation of marketing calendars, setting clear goals and timelines for campaigns, events, and initiatives.

Digital Marketing & Social Media Leadership:

• Oversee and manage Seagull Schools' social media presence (Facebook, Instagram, etc.), developing engaging content and fostering an active online community.
• Implement and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, awareness, and enrollment.
• Lead email marketing efforts, including newsletters, promotions, and personalized email campaigns, ensuring high engagement rates.
• Ensure the Seagull Schools website is up-to-date, optimized for search engines (SEO), and effectively communicates key information to prospective families.

Content Creation & Brand Development:

• Create and approve marketing materials such as brochures, flyers, videos, newsletters, and blog posts that align with Seagull Schools' brand.
• Supervise photography and video production for promotional content, including school events, classroom activities, and testimonials.
• Manage brand identity, ensuring all materials and communications align with Seagull Schools' core values and visual guidelines.

Community Engagement & Event Management:

• Plan and execute community events, such as open houses, parent education nights, preschool fairs, and school tours, to increase visibility and engagement.
• Establish and maintain relationships with local organizations, businesses, and influencers to build partnerships and collaborative initiatives.
• Represent Seagull Schools at relevant community events, conferences, and networking opportunities to foster strong local relationships.

Enrollment & Lead Generation:

• Work closely with the admissions team to develop lead generation strategies and optimize the enrollment process.
• Track and report on marketing campaign performance, using data to continuously refine tactics and improve results.
• Oversee the development and maintenance of a lead database to ensure effective communication with prospective families.

Market Research & Analytics:

• Conduct market research to identify local trends, competitor activities, and audience preferences.
• Use data analytics to measure the effectiveness of campaigns, track ROI, and optimize marketing strategies.
• Provide regular reports to the senior team on marketing performance and key metrics.

Team Leadership & Collaboration:

• Supervise and mentor a small marketing team or external contractors, ensuring they have the tools and support needed to succeed.
• Collaborate with the senior team, teachers, and administrative staff to gather insights and ensure alignment in messaging.
• Manage the marketing budget, allocating resources efficiently to support key initiatives and meet goals.

Qualifications:

• Bachelor's degree in marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in marketing, with at least 2 years in a leadership role, preferably in education, childcare, or a related field.
• Strong understanding of digital marketing platforms, including social media, SEO, content management systems (CMS), and paid advertising.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and analytics tools (e.g., Google Analytics, social media insights).
• Strong creative skills, with experience in content creation (copywriting, photography, video, etc.).
• Excellent communication skills, both written and verbal, with the ability to engage and inspire different audiences.
• Strong organizational and project management skills, with an ability to manage multiple tasks and meet deadlines.
• Knowledge of early childhood education is a plus, with a passion for promoting high-quality preschool programs.
• Meet medical, TB clearance, and criminal history requirements.

Preferred Skills:

• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite).
• Experience with CRM or lead management tools.
• Ability to work independently and as part of a collaborative team.
• Knowledge of enrollment management processes and strategies.

Benefits:

• Paid Time Off (PTO) leave.
• Bereavement leave.
• 16+ paid holidays.
• Medical, vision, prescription drug, and dental insurance.
• Supplemental health insurance through AFLAC.
• Healthcare and dependent care flexible spending accounts (FSA).
• 401(k) retirement plan with employer matching.
• Employee child tuition discount.

About Us:

Seagull Schools provides children an exceptional start to their educational journey. We do this in partnership with our learning community (families, students, teachers, kūpuna) by:

• Ensuring we use nationally-recognized best practices in early childhood learning and care.
• Learning through play and having fun!
• Providing affordable, accessible educational opportunities of the highest quality.
• Recognizing individual needs and interests to create personalized learning opportunities.
• Building connections and engaging with our local community.