Dispensary General Manager

Ascend Wellness Holdings (AWH) of Grand Rapids-28th St is looking to hire a Dispensary General Manager!

Are you a leader who can be a champion for change? Can you prioritize multiple tasks and manage your time effectively? Do you treat people with respect and act with integrity? If yes, you might just be perfect for this retail management position!

Job Summary

The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales. All General Manager duties and responsibilities must be executed with a commitment to the values of Ascend Wellness Holdings and its subsidiaries, and in a manner that supports our team, customers, and communities.

Key Responsibilities

Drive Results (Financial Performance)

Focus on achieving and exceeding revenue, profitability, and performance targets through strategic planning, data-driven decisions, and proactive action.

• Track revenue, margin, and budgetary targets-coach to results
• Monitor sales performance daily/weekly/monthly and adjust strategy as needed.
• Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams.
• Manage menus (banners, sequencing, deals, promotions, add-ons).
• Maximize delivery performance where applicable.
• Maximize curb side performance where applicable.
• Collaborate cross-functionally to test and scale new revenue-driving initiatives.
• Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising).
• Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability.
• Approve payroll, PTO, and overtime.
• Review and act on sales, invoices, and performance reports.
• Monitor and reduce controllable expenses.
• Analyze P&L for margin improvement opportunities.

Elevate Customer Experience

Deliver exceptional service, build loyalty, and create memorable in-store experiences.

• Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments).
• Lead by example on the sales floor.
• Optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage).
• Schedule and activate pop-ups.
• Use customer feedback to improve operations.
• De-escalate customer issues professionally.
• Respond to Google Reviews via Edge within 24 hours.
• Work directly with Call Center to ensure customer experience.
• Drive customer loyalty programs (Blue, Gold, Platinum, Legends).
• Drive Pay by Bank results.
• Integrate community engagement events into CX strategy.

Operational Excellence

Ensure flawless execution of daily store operations and uphold brand standards.

• Manage opening/closing procedures, cash handling, scheduling, receiving, RFS.
• Oversee inventory control, replenishment, shrink prevention, and merchandising standards.
• Coordinate vendor logistics and deliveries.
• Work with Retail Operations Maintenance on repairs and capex.
• Maintain operational checklists for consistency.
• Integrate inventory best practices S.O.P.s (timely in-take, aging management, cycle counts, vault organization, accessory replenishment).

Market & Competitive Awareness

Continuously monitor and respond to competitive activity to maintain a strategic advantage.

• Conduct regular competitive store walks within a 5-10m radius.
• Perform daily/weekly competitive menu reviews.
• Communicate insights to Regional and RPM.

Lead & Develop Talent

Attract, develop, and retain high-performing teams through coaching, engagement, and recognition.

• Recruit, hire, train, and coach staff.
• Manage labor scheduling to balance costs and service needs.
• Conduct talent reviews and succession planning.
• Foster a positive, customer-focused culture.
• Activate incentive programs.
• Communicate corporate direction through daily chat ins and meetings.
• Partner with HRBPs on employee relations.
• Daily Follow up on attendance tracker.

Ensure Compliance & Safety

Uphold legal, regulatory, and company standards while maintaining a safe workplace.

• Ensure adherence to company policies, state cannabis regulations, labor laws, and health/safety standards.
• Ensure State and company compliance standards are always maintained.
• Ensure state and company audit ready at all times.
• Build strong relationships with regulators and local authorities.
• Ensure all employees are trained/certified before independent work.

Strategic Growth & Innovation

Identify, pilot, and scale initiatives that drive future growth and brand relevance.

• Develop local marketing and community engagement programs with marketing partners
• Execute seasonal or promotional merchandising changes.
• Collaborate with RD, RPM & Regional Menu Manager on local promotion ideas and menus.
• If requested, Pilot new in-store concepts (Loyalty Programs, vendor pop ups, Meet the Grower events' employee sampling) and provide feedback.

Qualifications & Skills

• Bachelor's degree or 7+ years' experience in lieu of degree, in a supervisory or management role in a retail setting, specifically with POS business operations, knowledge of inventory control systems and strong retail business acumen
• Must have knowledge of Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint
• Cannabis industry working experience preferred but not required
• Must be at least 21 years of age
• Exceptional customer service skills
• Positive attitude, team player and strong work ethic
• Understanding of applicable state and local laws and regulations as they pertain to the industry, personnel law, safety regulations, local municipal codes and organizational rules, regulations, directives, and standard operating procedures
• Must be and remain compliant with any and all regulatory requirements for working in the cannabis industry
• Must be able to obtain and retain a Registered Agent Card issued by the state of operation
• Must have excellent organization and time management skills
• Must be focused, and detail oriented
• Must be able to communicate clearly and effectively

Working Environment

This position primarily performs duties onsite in a retail dispensary store environment.

Company Overview

Ascend Wellness Holdings, Inc. ("AWH") is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio and Pennsylvania. We seek to foster a robust and inclusive cannabis industry through a premium, unmatched customer-focused retail experience. We are looking to build a world-class team that will help carry out our mission of helping to shape the future of cannabis as a leading healthcare solution. We are committed to improving the quality of our patient's lives by offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs. When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness by a highly knowledgeable team. A team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously expand.

EEO Statement

Ascend Wellness Holdings, Inc. ("AWH") and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.