Donor Retention Manager

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Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience, Diagnostic, Hospital and Bio Supplies - develop, produce and market innovative medicines, solutions and services in more than 100 countries and regions.

This is a remote based position.

Summary:

The Donor Retention Manager will be responsible for the overall management, strategic development, and execution of Grifols Plasma Donor Retention programs. Reporting to the Associate Director, Loyalty, and Retention, you will work together to provide strategic planning, analysis, and execution of Grifols Retention programs campaigns, as well as maintaining budgets and collaborating with other partners to meet overall business goals.

Primary Responsibilities:

• Oversee the strategic development, management, and execution of the marekting & communication plan to engage and retain plasma donors.
• Plans and organizes marketing goals, highlighting important dates for the team and reoccurring events. As events approach, supports the leadership team using effective tools and processes to achieve key milestones.
• Responsible for analyzing data and trends and making strategic recommendations that support and enhance messaging and offers to plasma donors.
• Communicates and partners cross-functionally to understand, recommend and implement marketing strategies; partner closely with field marketing teams to ensure a coordinated national and local marketing plan.
• Manages communications along the plasma donor retention journey (CRM) to optimize engagement, loyalty, and promotion.
• Develops a fluent understanding of the donor segments and execute initiatives (i.e., targeted promotions, analysis, market research) to reduce churn within those segments across multiple platforms
• Works closely with the broader marketing team to optimize marketing activity through the entire donor lifecycle to ensure consistent communications to plasma donor audiences
• Builds and executes marketing plans to increase plasma donation frequency and extend donor lifespan by deploying relevant campaign offers, continual campaign analysis, and a test and learn approach for ongoing learning
• Conducts analysis and experimentation to improve campaign performance and make recommendations to optimize donor engagement.
• Works with internal stakeholders, including but not limited to operations & IT, to ensure impact to donor experience is considered for each phase of donor journey.
• Work with internal teams to measure and monitor the growth and success of donor retention.
• Prepare reports for field marketing team and leadership to share insights and impact of marketing efforts.
• Work with external vendors to create programs to maximize donor lifespan
• Identify additional tools to grow donor base
• Evaluate in center communications to influence optimal channels to reach teammates and donors.

Knowledge, Skills, and Abilities:

• Strong expertise in creating strategies that will enhance and improve donor loyalty and retention programs.
• Strong written and verbal communication and presentation skills.
• Solid project management and multi-tasking skills that incorporate ability to work at times independently with sound judgment to escalate and troubleshoot issues; accordingly, as well as at times perform as part of a highly collaborative multidisciplinary team.
• Demonstrated understanding of Salesforce Marketing Cloud campaigns (donor journeys) and communications needed, along with consumer marketing skills.
• Intermediate-to-advanced level of proficiency with the following software programs: PowerPoint, Excel, Salesforce, Hootsuite, Yext, video conferencing

Education and Experience:

• Bachelor's degree in Business, Marketing, or related field. Master's degree preferred
• 5+ years' experience in designing and developing robust regional and national marketing programs to drive engagement in franchise/multiple location environments such as gyms, fast casual restaurants, retail, healthcare, etc.
• Experience in marketing, analytics, project management, and strategy development.
• Experience in CRM, loyalty programs and consumer lifecycle marketing
• Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

This position is eligible to participate in up to 8% of the company bonus pool. We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement. We are committed to offering our employees opportunities for professional growth and career progression. Even though we are a global healthcare company with employees in 30 countries, Grifols prides itself on its family-like culture. Our company has more than tripled its workforce in the last 10 years — we're growing, and you can grow with us!

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